'Clients Talk Back' seminar features real estate industry's leaders.Continuing its ongoing "Clients Talk Back" series of panel discussions, the Society for Marketing Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. Development Committee presented a seminar on Feb. 5 at the General Society of Mechanics & Tradesmen. Similar to the "Clients Talk Back About Proposals" seminar held last March, this panel was composed of representatives, from both the public and private sectors, who are involved in evaluating and hiring A/E A/E Architect/Engineer A/E Architecture and Engineering Services A/E Air Entry (by auscultation) A/E Activity Elements A/E Ascent and Entry (spacecraft; NASA) A/E Attitude Ephemeris A/E Anarchy and Equality consultants. This format provides marketers with a unique opportunity to get candid feedback from clients on the ways our firms do business. Moderating the evening's discussion was Elizabeth Kubany, former public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most director for Skidmore, Owings & Merrill, who now heads her own PR firm, Kubany Communications. Our panelists included: * Marsha Powell, director of engineering services for the Office of Facilities Management of the Health and Hospitals Corporation. * Joan Darragh, vice director for Planning and Architecture at the Brooklyn Museum. * Lia Gartner, director of the CUNY's Department of Space Planning & Capital Budget. * William Macklowe, president of Macklowe Properties. * Anne Papageorge, deputy director of the New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. Department of Design and Construction. * Jim Gutmann, project manager of the CLW CLW Council for a Livable World CLW Cloud Liquid Water CLW Chittaranjan Locomotive Works (India) CLW Child-Led Weaning CLW Crystal Lake Wizards (youth wrestling club, Crystal Lake, Ilinois) Real Estate Group. The panelists took turns introducing themselves, sharing anecdotes about their dealings with A/E consultants, and providing tips on business development practices. Of course, opinions and advice sometimes varied among the panelists. Here are just a few tidbits TidBITS is an award-winning electronic newsletter and web site dealing primarily with Apple Computer and Macintosh-related topics. Internet publication TidBITS has been published weekly since April 16, 1990, which makes it one of the longest running Internet publications. of the advice offered: * Stay Focused: One topic that several panelists brought up was the need for consultants to stay focused, whether in written material, such as proposals, or in presentations or interviews. In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke" put differently , clients would rather hear about work that is directly related to their prospective projects than about every project a firm has done. The main focus should be on the client's needs* * Stay in Touch: Joan Darragh gave an example of two firms that were runners-up in a design contest at the Brooklyn Museum back in 1986. Even though the firms never ended up winning work with the museum, they've maintained ongoing contact with her over the years* As a result, she has recommended the two firms to other potential museum clients. * But Don't Be a Pest: On the other hand, panelists provided examples of what not to do when it comes to staying in touch. These included trying to market to a client at committee meetings of professional associations, bombarding Bombarding is the process of 'pumping' a Cold Cathode Lighting tube (otherwise called Neon Signs). Information A detailed process of bombarding can be found here, Bombarding. a client with unsolicited e-mail messages, being too quick to be informal with a client (such as using a nickname right off the bat), and sending inappropriate gifts. * Solicit Feedback: In cases where a firm has unsuccessfully competed for work, several panelists mentioned the importance of debriefings in gaining a clear understanding of what went wrong. However, they stressed that it must be done in a manner that leaves the door open for future work with the client. Examples of what not to do included being argumentative Controversial; subject to argument. Pleading in which a point relied upon is not set out, but merely implied, is often labeled argumentative. Pleading that contains arguments that should be saved for trial, in addition to allegations establishing a Cause of Action or instead of giving the client a chance to explain their reasons, and confronting the client in an inappropriate setting, such as at a party. A Q&A session followed the panel discussion. |
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