'Clever' Oz advertisers keep close watch on Facebookers' updates.Byline: ANI Melbourne, September 20 (ANI): Advertising agencies in Australia are keeping a close eye on the pages of the six million Facebook users to update advertisements of products they deem fit as soon as there is some change in the social networking site A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. user's account status. Business houses seem to target potential customers on the social network site according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. sex, age, location, relationship status, job title, workplace or university. In fact advertisers respond to a Facebook page update in not more than few seconds. If the relationship status is turned single, then dating agency A dating agency is a business which acts as a service for matchmaking between potential couples, with a view toward romance and/or marriage between them. Variations
And when it is turned from single to engaged then the previous ad generally gets replaced by something like a building inspection company, which asks: "Buying a property?" Similarly other products are also advertised, reports the Daily Telegraph. Shannan Human, 30, of Dee Why shared her experience: "Since I've changed my status to married I keep getting all this baby stuff, and I don't want to have a baby. "And when I changed to engaged I used to get stacks of wedding gown ads and weight-loss ads. However, she is not too happy with the smart marketing strategy. She said: "I find it a bit of a pest, to be honest. I use Facebook primarily as a social networking site to keep in touch with my friends and family. "I feel like it's an invasion of my privacy if I don't want my stuff sold to a third party - I'm there to socialise Verb 1. socialise - take part in social activities; interact with others; "He never socializes with his colleagues"; "The old man hates to socialize" socialize with friends, not to make money for other people." Facebook regional vice-president Paul Borrud has defended the advertising policy. He said: "The internet has moved from anonymity to authenticity It is about real people; the advertising is going to a real person, and what you were into 10 years ago - movies, music, books has changed. "So it gives the advertiser the chance to engage with a community based on what they are today." But groups in Facebook are protesting against the ads. The group People Against Intrusive in·tru·sive adj. 1. Intruding or tending to intrude. 2. Geology Of or relating to igneous rock that is forced while molten into cracks or between other layers of rock. 3. Linguistics Epenthetic. Advertising on Facebook states: "Facebook is getting greedy greed·y adj. greed·i·er, greed·i·est 1. Excessively desirous of acquiring or possessing, especially wishing to possess more than what one needs or deserves. 2. at our expense". (ANI) Copyright E 2009 Asian News International The Asian News International (ANI) agency provides multimedia news to China and 50 bureaus in India. It covers virtually all of South Asia since its foundation and presently claims, on its official website, to be the leading South Asia-wide news agency. (ANI) - All Rights Reserved. Provided by Syndigate.info an Albawaba.com company |
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