'Change the way you communicate'; says Avaya at Cairo ICT 2008.

Avaya, a leading global provider of business communications applications, systems and services, will showcase its Intelligent Communications solutions and the market-leading contact center technologies currently powering call centres across Egypt at the Cairo Information Communications Technology (ICT) show, from February 24-27, 2008 in Cairo, Egypt.

"Avaya sees tremendous potential in Egypt, especially with the call centre industry gaining momentum and contributing to the country's economic growth," said Nidal Abou-Ltaif, managing director for Avaya in the Middle East, North Africa and Turkey. "While the country is already a major hub for IT activity in the MENA region, the framework developed by the government has helped in attracting call centres to Egypt."

Xceed, Egypt's largest call centre outsourcer currently relies on Avaya for driving productivity and enhancing customer experience. In addition, organizations such as EFG Hermes and several leading hotels in Egypt are benefiting from Avaya contact centre solutions.

During Cairo ICT 2008, Avaya will showcase solutions for key industries in Egypt such as the government, healthcare, finance, telecoms, oil and gas, retail and manufacturing sectors, as well as SMB's.

"Avaya has a significant number of customers in Egypt and is investing further in this market in order to expand. As a communications software company, we expect to see more organisations embracing the benefits of our Intelligent Communications solutions. Egypt is also a hot spot for the call centre market and we see this as a key area of opportunity for Avaya as we are the global leader in supplying contact centre solutions," added Abou-Ltaif.

The highlight of Avaya's participation is the introduction of its Unified Communications Suite which includes the Essential, Standard, and Advanced Editions designed to meet varying communication demands of organizations in Egypt. Avaya's UC solution is positioned to help organizations be more productive and improve service to their customers, while helping them become more efficient and effective, and allow workers access to the communication tools they need from wherever they are.

Avaya will introduce its Avaya one-X(tm) Arabic edition mobile solutions which reflects the company's understanding of regional business requirements and the importance of delivering mobility and productivity-enhancing solutions in its customers' language of choice.

Avaya will also showcase its one-X Quick Edition - a plug-and-play solution with system intelligence based in each Quick Edition IP phone. The professional phone system is tailored to the needs of small businesses or branches of large enterprises supporting the most commonly used telephony applications including voicemail, conferencing and auto-attendant.

Avaya is located in hall no.4 stand C2 at Cairo ICT 2008.

About AvayaAvaya delivers Intelligent Communications solutions that help companies transform theirbusinesses to achieve marketplace advantage. More than 1 million businesses worldwide, including more than 90 percent of the FORTUNE 500[R], use Avaya solutions for IP Telephony, Unified Communications, Contact Centers and Communications-Enabled Business Processes. Avaya Global Services provides comprehensive service and support for companies, small to large. For more information visit the Avaya Web site: http://www.avaya.com.

[c] 2008 Al Bawaba (www.albawaba.com)