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'Centerprise' Debuts as New Real Estate 'Think Tank'.

Business Editors/Real Estate Writers

SAN FRANCISCO, Calif.--(BUSINESS WIRE)--March 10, 2000

A new real estate "think tank" -- The Center for Real Estate Enterprise Management ("Centerprise") -- officially begins operations today.

Headquartered in The Presidio of San Francisco, the new organization is a non-profit, public benefit corporation, providing research and education for the real estate industry, governmental agencies, and the general public.

"Real estate is a maturing industry, facing many complex challenges in a period of rapid technological change and a fundamental restructuring of business organizations," said John McMahan, Centerprise's Executive Director.

"In order for real estate firms and governmental agencies to make effective decisions, they will require more and better data as well as a deeper understanding of how technology and social change influences real estate markets and enterprise operations."

"As a result, there is a pressing need for a collaborative, integrative 'clearinghouse of ideas' that cuts across academic disciplines, industry sectors, functional business areas, and governmental jurisdictions," continued McMahan.

"We believe that Centerprise can contribute significantly to a better understanding and possible resolution of some of the major unsettled policy and management issues confronting the real estate industry and governmental agencies charged with responsibility for land use policy."

Research: A major thrust of Centerprise's global activities will be primary research into a variety of critical issues faced by real estate firms, corporations, and governmental agencies. Research will be conducted by academic and industry specialists, chosen for their expertise in various aspects of each subject.

Funding is expected to come from foundations, corporations, government entities, trade associations, or individuals with an interest in the subject of the research.

Conferences and Publications: Results of the research will be disseminated through a series of invitational conferences and publications available in printed form or downloaded at Centerprise.org. Additional activities contemplated include audio/visual tapes, educational business cases, a periodic newsletter, and an e-mail hotline.

Management Training: Centerprise also will sponsor a comprehensive management-training program, utilizing faculty from universities and industry. Subjects will be established each year, based on suggestions by real estate companies, public agencies, and industry trade organizations.

Most training sessions, as well as conferences, will be conducted at Centerprise's Presidio facility, which is scheduled to open in April.

Advisory Board: Centerprise's annual research and education agenda will be established by an Advisory Board of leading academic and industry specialists.

Academic members include Robert H. Edelstein, UC Berkeley; Steven Grenadier, Stanford Graduate School of Business and Co-Editor of the Journal of Real Estate Finance and Economics; Joseph Gyourko, The Wharton School and Co-Editor of Real Estate Economics; Glenn R. Mueller, Johns Hopkins University and member of the research group at Legg Mason Investment Bank; Richard Peiser, Harvard Graduate School of Design; and Gloria Schuck, MIT's Sloan School of Business.

Industry researchers include Jacques Gordon, Director of Research, Jones Lang LaSalle and D. Wylie Greig, Director of Research, The RREEF Funds.

Consultants include David Worrell, Managing Director of the Cambridge Consulting Group, and Martha O'Mara, corporate real estate consultant and lecturer in executive education at the Harvard Design School. Dr. O'Mara recently authored Strategy and Place, concerned with the strategic use of corporate real estate assets.

Media and publication specialists include Geoffrey Dohrmann, Founder and Chairman of Institutional Real Estate, Inc., and Peter Pike, President of PikeNet, a firm monitoring and evaluating real estate web sites.

Board of Directors: Operating policy will be established by Centerprise's Board of Directors which includes W. Blake Baird, President, AMB Property Corporation; Donald A. King, Jr., Managing Principal, RREEF Funds; Frank C. McDowell, President and CEO, BRE Properties, Inc.; Jon W. Paulson, Senior Vice-President, Property First, an e-commerce real estate firm; and John McMahan, Managing Principal of The McMahan Group.

McMahan is also Chairman of BRE properties, a member of the board of VISCOMM, a private e-commerce start-up, and an Adjunct Professor at the Fisher Center for Real Estate and Urban Economics at the Haas School of Business at U.C. Berkeley.

Centerprise's web site is located at centerprise.org.
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Publication:Business Wire
Date:Mar 10, 2000
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