'Cavemen' premieres.[ILLUSTRATION OMITTED] It looks as if turning a popular 30-second television advertisement A television advertisement, advert or commercial is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of television. into a 30-minute sitcom is not so easy a caveman could do it. "Cavemen," ABC's much hyped but largely panned premiere episode, aired Oct. 2. The premise, largely based on the Geico ad campaign featuring Cro-Magnon men Cro-Magnon man (krō-măg`nən, –măn`yən), an early Homo sapiens (the species to which modern humans belong) that lived about 40,000 years ago. dealing with a modern world, didn't appear to translate well as a series. The New York Post The New York Post is the 13th-oldest newspaper published in the United States and the oldest to have been published continually as a daily.[3] Since 1976, it has been owned by Australian-born billionaire Rupert Murdoch's News Corporation and is one of the 10 called it "extinct on arrival," and the Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper said the series was absent of "truly funny jokes or memorable characters." If the show continues to receive bad ink, what does it mean for Geico? Kim Patterson of Creative Insurance Marketing in Belmar, N.J., said though it's hard to gauge an immediate impact to the brand, she doesn't see "long-term damage" for Geico. "Geico is so strong with their ads--so entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. ," Patterson said. "I don't think it will destroy the success of the commercial or cause him (the caveman) to lose his luster." "They [Geico] are clever," she said. "I can certainly see them using it to work to their advantage. The commercials had such a fan base. They can have fun with this." Insurance Marketing is compiled by Senior Associate Editor Lori Chordas. |
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