'Buffy' Stars are Vamping Up Alloy's Back to School Catalog.Business Editors & Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Writers NEW YORK--(BUSINESS WIRE)--July 10, 2000 -- Alloy alloy (ăl`oi, əloi`) [O. Fr.,=combine], substance with metallic properties that consists of a metal fused with one or more metals or nonmetals. Online Boasts First Celebrity Cover -- -- Web Promotions with Teen Sensation Britney Spears and Kid Rock -- Alloy Online (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ALOY) (www.alloy.com) today revealed its Back to School print catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. with its first celebrity cover featuring the WB's 'Buffy the Vampire vampire, in folklore, animated corpse that sucks the blood of humans. Belief in vampires has existed from the earliest times and has given rise to an amalgam of legends and superstitions. Slayer' stars' James Marsters James Wesley Marsters (born August 20, 1962) is an American actor and musician, best known for playing the popular platinum-blond character Spike, an English yob of a vampire, in the television series Buffy the Vampire Slayer and its spinoff series, Angel. , (Spike), and Emma Caulfield Emma Caulfield (born April 8, 1973) is an American actress known for her role as ex-demon Anya on the television series Buffy the Vampire Slayer. Biography Early Life Emma M. , (Anya). Alloy's fall catalog will include content and Web promotions with the 'Buffy' stars and hot teen celebrities such as Mena Suvari and Jason Biggs. "The Alloy community has an insatiable appetite for entertainment and celebrities," commented Susan Kaplow, Director, Internet Development at Alloy Online. "With the creation of our Alloy Entertainment Division, we're able to offer movie and entertainment companies unique online and offline marketing opportunities and direct access to the teen audience. Featuring celebrities on our cover is a natural progression as we become more and more involved in this industry." The Alloy catalog will feature an interview with Mena Suvari and Jason Biggs, both of whom will be starring in the upcoming teen flick, 'Loser', due to premier in theaters this summer. Alloy has signed on to be the official Web Partner for the Sony film in hopes to drive teens to the box office. Also included in the fall catalog is an interview with the catalog cover stars Emma Caulfield and James Marsters, who will also be Alloy's Chat of the month on August 3rd. Catalog promotions will include chances to win: -- A day with Britney Spears including a makeover, dinner and a concert compliments of Clairol's Herbal Essences. -- A walk-on role in the upcoming Warner Brothers Western film, 'Jesse James', starring actors from the previously released popular teen movie, 'Varsity Blues'. -- An all-expense-paid trip to catch the British pop trio, Cleopatra, in concert and hang with the band backstage. -- Signed apparel from Buffy's Spike and a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. platinum album from Kid Rock. For this important fall catalog, Alloy has lured the attention of advertisers such as Kodak, Nike, Levis and Candies to name a few. For companies looking to reach the teen demographic, Alloy's catalog and Web site provide an integrated and highly effective vehicle. About Alloy Online Alloy Online (NASDAQ:ALOY) is a leading Web site and direct marketer providing community, content, commerce and entertainment to the 70 million teens known as Generation Y. In addition to its unique convergent media model that includes the Alloy.com Web site (www.alloy.com), its e-zine and Alloy print catalog, Alloy has further expanded its media presence through the establishment of Alloy Productions, AlloyBooks and Alloy Entertainment. With a database in excess of 3.5 million and reaching over 10 million teens per month, Alloy offers a unique blend of services which enable teens to shop, interact and explore content on a variety of topics including entertainment, sports, fashion, advice and auctions. Alloy has developed a wide-range of partnerships with premier companies including Kodak, Reebok Ree´bok` n. 1. (Zool.) The peele. , Sony, Clairol, Johnson & Johnson, and Penguin penguin, originally the common name for the now extinct great auk of the N Atlantic and now used (since the 19th cent.) for the unrelated antarctic diving birds. Putnam, Inc. On April 14, 2000, Liberty Digital, Inc., an Internet and interactive television investment company controlled by the Liberty Media Group unit of AT&T, acquired a 16.7% stake in Alloy Online. For further information regarding Alloy Online, please visit the company's Web site (www.alloy.com) and click on Investor Info or call the investor information line at 877-ALLOY-IR. |
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