'Brainy Babies' in Britain? Brilliant! Producer Relates Challenges of Creating Popular U.S. Children's DVDs for the U.K. Market.

ALPHARETTA, Ga. -- We take the elevator. They use the lift. We ride the subway. They travel the tube. And while our babies wear diapers and ride in strollers, their tots wear nappies and ride in prams. But whatever the differences in terminology between America and the United Kingdom, the children of both must first learn their letters, numbers, shapes and colors. What better way to do so than with the award-winning Brainy Baby DVD series, soon to be available "across the pond"?

The Brainy Baby series, created to inspire learning and develop cognitive and reasoning skills in young children, will be distributed in the U.K. starting with four DVD/VHS titles October 12 --: "Brainy Baby ABC's," "Brainy Baby 123's," "Brainy Baby Right Brain" and "Brainy Baby Left Brain" - followed by six additional titles in December.

"It was a challenge to reproduce Brainy Baby for the United Kingdom," says Marcia Grimsley, producer/director for Brainy Baby based in Alpharetta, Georgia. "Fortunately, very little has been altered beyond changing UK-specific pronunciations, spellings, and other references."

In these charming new versions, toy trucks become "lorries", the letter "Z" is referred to as "Zed," "colors" is now spelled "colours," and cupcakes become "fairy cakes."

"For these new versions, we also replaced the original American-accent narrations with authentic British voice-overs. The adult narrator, originally from London, lived in Florida and came to our studios for her voice-overs. The little girl from Nottingham recorded her voice-over in a London studio and the voice tracks were sent over the Internet to our studio where they were matched to the visuals."

Grimsley also says she and the project director, Holly Jamison, conferred with the British consulate in Atlanta and a teacher in England to carefully review each program for accuracy. "We had to change a few shots from the American version, such as replacing a football with a rugby ball and a cricket ball instead of a baseball," says Jamison.

Brainy Baby titles will be sold in Boots, Mother Care, Selfridges and other retail outlets in the U.K. Few other baby-themed DVDs have ever reached such widespread distribution.

For more information visit www.brainybaby.com or call 1-678-339-1990.