'Big' News At Danier-Noth to Star in Danier's Fall and Holiday 2004 Campaign.TORONTO -- Danier Leather Inc. (TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :DL) Actor Chris Noth, best known for playing the elusive and charming Mr. Big Mr. Big may refer to:
Danier, famous for its collections of fashion and accessories for men and women, is one of the world's largest leather companies. Noth, who is represented by Ford Models agency, is the first celebrity to be featured in a major Danier campaign. "We approached Chris Noth in fall 2003, as we felt his contemporary, sophisticated look was perfect for our brand," says Danier CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jeffrey Wortsman. "Not only does he look fantastic in leather, he directly appeals to our customer. Women find him sexy and charismatic, while men see him as the ultimate 'guy': cool, confident and stylish." The fall images will be shot on location in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. by fashion photographer Raphael Mazzucco, whose client roster includes Polo Ralph Lauren Polo Ralph Lauren (NYSE: RL) is American fashion designer Ralph Lauren's luxury lifestyle company. Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares. , Guess, Bergdorf Goodman and Victoria's Secret. The new Danier brand campaign will launch throughout Canada in September. About Danier Danier Leather Inc. is a leading integrated designer, manufacturer, and retailer of high-quality leather and suede clothing and accessories. The Company's merchandise is marketed exclusively under the well-known Danier brand name and is available only at its 100 shopping mall, street-front, and power centre stores, or through its corporate sales division and online through its website, www.danier.com. Note: This press release may contain forward-looking statements that involve risks, estimates, and uncertainties. Therefore, actual results may differ materially. Examples of such risks and uncertainties include those associated with product sales, demand for Danier's products, availability of raw materials, foreign sourcing and manufacturing, estimates of damages, costs and interest associated with the class action lawsuit class action lawsuit A lawsuit in which one party or a limited number of parties sue on behalf of a larger group to which the parties belong. For example, investors may bring a class action lawsuit against a brokerage firm that has actively promoted a tax , continued growth of the leather apparel industry, and competition and other associated risks with Danier's business. For an expanded discussion of risks and uncertainties, please see the documents filed by Danier Leather Inc. with the Ontario Securities Commission The Ontario Securities Commission (OSC) is a regulatory agency which administers and enforces securities legislation in the Canadian province of Ontario. The OSC is an Ontario Crown corporation which reports to the Ontario legislature through the Minister of Finance. and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. . Danier disclaims any responsibility to update or revise such forward-looking statements whether as a result of new information, future events or otherwise. |
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