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'Best job in the world' campaign enters Top 50 PR stunts list.


Byline: ANI

Melbourne, Apr 17 (ANI): Tourism Queensland's 'best job in the world' campaign has entered the list of top 50 public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  stunts in the world.

The list compiled by renowned public relations company Taylor Herring features the Hamilton Island's caretaker job campaign at the eight spot.

The campaign continues to rack up international acclaim and has generated more than 100 million dollars worth of free publicity.

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 Tourism Queensland marketing executive director Steve McRoberts, while they knew they "had something special", they were still surprised and humbled by the campaign's continued success.

"The whole campaign has surprised us by how the world has embraced it," News.com.au McRoberts as telling Courier Mail.

The Tour de France Tour de France

World's most prestigious and difficult bicycle race. Staged for three weeks each July—usually in some 20 daylong stages—the Tour typically comprises 20 professional teams of nine riders each and covers some 3,600 km (2,235 miles) of flat and
 and the FBI's Ten Most Wanted campaign has also made it to the list of Top 50 public relations stunts of the world.

Beatles' 1969 rooftop gig and Madonna kissing Britney Spears at the 2003 MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 awards were among the top entries.

Earth Hour, Sir Richard Branson and Dove's "real beauty" campaign, which used real women in its ads rather than stick-thin model also made it to the top 50. (ANI)

Copyright 2009 Asian News International The Asian News International (ANI) agency provides multimedia news to China and 50 bureaus in India. It covers virtually all of South Asia since its foundation and presently claims, on its official website, to be the leading South Asia-wide news agency.  (ANI) - All Rights Reserved.

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Publication:Asian News International
Geographic Code:8AUST
Date:Apr 17, 2009
Words:208
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