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'Best Job in the World' campaign fails to lure foreigners.


Byline: ANI

Sydney Sydney, city, Australia
Sydney, city (1991 pop. 3,097,956), capital of New South Wales, SE Australia, surrounding Port Jackson inlet on the Pacific Ocean. Sydney is Australia's largest city, chief port, and main cultural and industrial center.
, Nov 8 (ANI): Tourism Queensland Queensland, state (1991 pop. 2,477,152), 667,000 sq mi (1,727,200 sq km), NE Australia. Brisbane is the capital; other important cities are Gold Coast, Toowoomba, Townsville, Rockhampton, Cairns, and Ipswich.  may have hailed Best Job in the World as the 'most successful tourism campaign ever' but it has failed to attract foreigners Foreigners

alienage

the condition of being an alien.

androlepsy

Law. the seizure of foreign subjects to enforce a claim for justice or other right against their nation.

gypsyologist, gipsyologist

Rare.
.

As per the official figures, the number of international holidaymakers travelling to Queensland dropped by 8 per cent in the 2008-09 financial year, reports the Sydney Morning Herald.

The total number of international visitors - which also includes people travelling on business and for other reasons - fell 5 per cent.

The Best Job in the World campaign, a 2.5 million dollar strategy that returned 390 million dollars in global publicity, captured the imagination of a worldwide audience when it was launched in January.

The prize was a six-month, 150,00-dollar job as the caretaker of Hamilton Island There is more than one Hamilton Island:
  • Hamilton Island (Queensland), Australia
  • Hamilton Island (Ontario), Canada
.

Briton Ben Southall, 34, landed the job.

In October, the campaign received the Australian Australian

pertaining to or originating in Australia.


Australian bat lyssavirus disease
see Australian bat lyssavirus disease.

Australian cattle dog
a medium-sized, compact working dog used for control of cattle.
 Marketing Institute's marketing program of the year award, the Queensland Premier's Award for Excellence and a British Campaign Big award.

Tourism Queensland said about 1.45 million international tourists travelled to Queensland in the 12 months to June 30, 2009, a drop of 119,000 from the previous financial year. It said international business travellers Business Traveller is a CNN International monthly television program hosted by Richard Quest.
  • CNN's Business Traveller Web site
 to the state dropped by 27,000 to 166,000.

Tourism Queensland said that numbers in other categories increased slightly, resulting in a total fall of 117,000 in international visitors.

In the Whitsundays, where the campaign was focused, the total number of visitors from other countries dropped by 10,000 to 218,000.

A spokeswoman for Tourism Queensland said that it had been "a challenging and turbulent 12 months for the tourism industry worldwide", largely because of the global recession.

It was now working on campaigns to convert "massive interest into real bookings". (ANI)

Copyright 2009 Asian News International The Asian News International (ANI) agency provides multimedia news to China and 50 bureaus in India. It covers virtually all of South Asia since its foundation and presently claims, on its official website, to be the leading South Asia-wide news agency.  (ANI) - All Rights Reserved.

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Publication:Asian News International
Geographic Code:8AUST
Date:Nov 8, 2009
Words:308
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