'Barsky' and His Crew to Wake up 96.5 The Point, Bring a Dose of Caffeine to Philly Mornings; Adds Operations Manager To List of Responsibilities.

Entertainment Editors

PHILADELPHIA & NAPLES, Fla.--(BUSINESS WIRE)--March 3, 2003

96.5 The Point, WPTP-FM, a Beasley Broadcast Group, Inc. (Nasdaq: BBGI) radio station, today announced that Paul Barsky, better known to his listeners as "Barsky," has signed a five-year contract to bring his morning show and crew to The Point. In addition to these responsibilities, Barsky will also serve as the station's newly appointed Operations Manager.

Dave Donahue, General Manager of The Point, noted, "Barsky has been a legend in Philadelphia for nearly two decades and his sense of humor and great social responsibility will make great additions to WPTP. With his formative broadcasting years spinning hit records of the '80s, the music of The Point is in Barsky's blood. Listeners throughout the Philadelphia community, know, like and respect Barsky and we look forward to all that he can bring to the station and are excited to have him and his crew anchor our mornings."

Commenting on the appointment, Bruce Beasley, Beasley Broadcast Group President and COO, added, "Philadelphia is a legendary radio market, and in the two years since we launched The Point, we have added to that legacy by building a popular home for '80s hits. Bringing a Philadelphia radio tradition like Barsky on board allows us to build on that foundation and bring our listeners and advertisers one of the most compelling on-air personalities to have emerged from this market. We happily welcome Barsky to the station and look forward to the excitement he and his team can bring to mornings in Philadelphia."

Chuck Tisa, Program Director at The Point stated, "I am excited to again be working with Barsky. He is one of the top morning talents in the country and is a great asset to the Philadelphia airwaves. We are excited to have him start the day at The Point."

Paul Barsky began his Philadelphia radio career in 1982 when he was hired by WCAU-FM to host their morning drive. When Barsky left WCAU in 1985, his morning show, "Hot Hits," had turned into a ratings leader and was one of the most listened to Top 40 shows in the country. After WCAU, Barsky brought his talents to the Windy City, one of the nation's most competitive radio markets, where in two years at WLS-FM he took his morning show from 20th place in the ratings book to a 5th place ranking. After a brief stint in station ownership, Barsky longed to return to his first love, morning radio, and in 1991 he joined Houston's KRBE, hosting the morning drive show. Barsky returned to Philly in 1993 to take over the morning drive at WPLY, where he turned "The Barsky Show" into one of the market's top rated shows. He was most recently the morning host at WMMR.

Well known in Philadelphia, Barsky has gained the respect and admiration of the community by raising money for local charities through the sales of his comedy CDs, and every year hosts "The Big Barsky Butt Out," a mass hypnosis to help people cure their addiction to cigarettes. Barsky has also earned great respect from his peers, winning and being nominated for radio industry awards including FMQB's Major market personality of the year and Radio and Records' Rock personality of the year, as well as local A.I.R. awards for Philadelphia's best morning personality.

Founded in 1961, Beasley Broadcast Group, Inc. is a radio broadcasting company that owns or operates 41 stations (26 FM and 15 AM) located in ten large- and mid-size markets in the United States. In addition to 96.5 FM The Point, Beasley owns the country formatted 92.5 WXTU-FM, WTMR-AM and WWDB-AM in Philadelphia.