'BUY LOCAL' DRIVE PLANNED BY SIMI LEADERS, BUSINESSES CAMPAIGN WILL BE AIMED AT BOOSTING TRADE IN TOWN.Byline: Angie Valencia-Martinez Staff Writer SIMI VALLEY Simi Valley (sē`mē, sĭm`ē), city (1990 pop. 100,217), Ventura co., SW Calif. in an oil, fruit, and farm region; laid out 1887, inc. 1969. - Buy local! That's the message several small businesses and city leaders want to get across in a marketing campaign urging residents to shop near their homes and keep sales-tax revenue in city coffers. The idea behind the ``Shop Simi Valley First Campaign'' is to influence consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. habits and lure lure the skin-covered object which runs on a monorail on a Greyhound racing track and which the dogs are schooled to chase. The lure must be kept 30 to 40 ft ahead of the leading dog so that the field is stretched out. back those shoppers who travel to other cities such as Thousand Oaks Thousand Oaks, residential city (1990 pop. 104,352), Ventura co., S Calif., in a farm area; inc. 1964. Avocados, citrus, vegetables, strawberries, and nursery products are grown. , Porter Ranch and Northridge. Retail spending leaked to those communities, they say, runs as high as $4 million in sales-tax revenue per year. ``We want to promote and educate people on the advantages of shopping locally,'' said City Councilman Steve Sojka, also a small-business owner. ``When you buy something here in town, the tax base goes to our general fund, which pays for our Police Department, paves our roads. ... We know you can't buy everything here in Simi Valley, but at least give Simi Valley a chance and help the community.'' The campaign is in the planning stages, and officials hope to launch it soon. The city's Small Business Advisory Committee, in partnership with the chamber of commerce, are asking the city for $20,000 in start-up costs. The Simi Valley Chamber of Commerce created a task force two years ago to explore a Shop Simi Valley First campaign and determine ways to make it effective, said Colleen col·leen n. An Irish girl. [Irish Gaelic cailín, diminutive of caile, girl, from Old Irish. Janssen, chamber board member and chairwoman of the marketing task force. Now it's asking the city of Simi Valley to join the program and provide the financial support to get it off the ground. ``We went to the city because they stand to benefit from the increased sales-tax revenue,'' she said. ``When the city of Simi Valley tries to add police officers, fill in potholes or plant trees in the park ways, they have to work from money from the sales-tax revenue. ``When people go and shop at other communities, they're handing that sales-tax revenue to another community, and it's a drain to our community. Our message to people is if they shop where they live, we all benefit. A vast majority of people do not realize that this city operates on sales-tax revenue.'' A presentation will be made to the council Monday night. The details of the campaign are still being ironed out, but the main thrust is to create an informational Web site that lists businesses and their functions. ``Our job is to drive people to that Web site,'' said Sojka, who sits on the SBAC SBAC Society of British Aerospace Companies SBAC Session-Based Admission Control SBAC Spina Bifida Association of Connecticut, Inc. SBAC SCSI Bus Adapter Chip . Other marketing tactics include a logo and print advertising. ``Any time we shop locally it helps the merchant and the city,'' said Mayor Paul Miller The name Paul Miller is shared by a number of people.
Angie Valencia-Martinez, (805) 583-7604 angie.valencia(at)dailynews.com |
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