'Appalled' millionaire's cash pledge after brutal assault.

Byline: Nick McCathy

THE dramatic arrests came as a Birmingham-born millionaire pledged to double the reward on offer for information about the brutal attack.

Advertising guru Trevor Beattie said he would double the pounds 5,000 on offer from charity Crimestoppers for information leading to an arrest and conviction.

He spoke as West Midlands Police stressed its investigation into the attack on Mrs Winnall would continue despite yesterday's arrests.

The force also said the swoops came as a result of "routine police inquiries" rather than a public tip-off.

Speaking exclusively to the Mail, Mr Beattie said: "My mum died when she was 87 and would not be far off Mrs Winnall's age now.

"We are matching the pounds 5,000 offered by Crimestoppers and have launched a formal partnership with them. I have discovered more about this impressive charity and this link-up will be the first of many in the future."

Mr Beattie, who grew up in Balsall Heath and studied at Moseley Art School, shot to fame with the "Hello Boys" Wonderbra campaigns and the controversial FCUK rebrand of clothes chain French Connection.

He now runs his own advertising agency, Beattie McGuinness Bungay, with his former colleagues at the TBWA/London agency, Andrew McGuinness and Bill Bungay.

He offered the cash from his Jack and Ada Beattie Foundation, founded last November in the names of his late parents.

"We are a family foundation and we have been appalled by this case," Mr Beattie said. "We grew up close to where this happened and it has touched us all.

"The three funding priorities for the foundation focus on helping to provide dignity, freedom and sanctuary. This crime was an attack on those principles."

Mr Beattie is well-known for his donations to good causes.

In 2009 he helped bankroll trips for every single Midland veteran of the 1944 Normandy landings.

More than 800 old soldiers from across the UK returned to the beaches for the 65th anniversary with funding coming from Mr Beattie and his friend, Eddie Izzard.

He also paid for three private jets for a smaller party of 20 veterans, relatives and friends from Walsall.

In 2010 Mr Beattie fought an unsuccessful campaign to keep a Black Country care home open.

Reward Trevor He pledged pounds 80,000 to maintain Underhill House, which was home a number of residents, including year-old Louisa Watts, but the offer was rejected by Wolverhampton Council.

He also paid pounds 2,000 for a Titanic mailbag at a 2009 auction - and promptly returned it to the seller, then the only living survivor of the disaster, Milvina Dean.

More information about the foundation is available at www.beattiefoundation.com.

Anybody with information about the attack on Mrs Winnall should call Crimestoppers, in confidence, on 0800 555 111.

Horrific nightmare: Emma Winnall's children Joyce Blencoe and John Winnall appeal for information after the brutal attack at her flat in Pensby Close, above.

CAPTION(S):

Reward doubled: Trevor Beattie. Defenceless: Emma Winnall. Senseless assault: Emma Winnall in hospital.