'All That I Need' is James Hergott, Driving Force Behind Innovative Film Company Imperia Entertainment Inc.

BEVERLY HILLS, Calif. -- As Imperia Entertainment Inc. prepares for the Dec. 2, 2005, release of "All That I Need," many eyes will be on the cast's crazy antics (streaking as live advertising and chaining themselves to theater doors) and on the unusual cash prize the film's distributor is offering to four lucky winners (they will receive 5%, 3%, 1%, and 1/2% of the first week's box office receipts for collecting the most sold ticket stubs). Shrewd industry watchers, however, will be most interested in James Hergott, Imperia's president and the impetus behind this internationally acclaimed film.

Currently based in Southern California, Hergott's dedication and perseverance carried him from struggling student in Ontario, Canada, to writer, director, and producer of "All That I Need," a critical success at the Cannes Film Festival. His creativity and exceptional intelligence allowed him to overcome a learning disability and graduate with honors from St. Mary's High School. In college, he tested his business prowess by launching a nationwide 900 number for job hunters and then turned to his true passion: film making. He was mentored by Executive Producer Tarquin Gotch (of "Home Alone" fame), co-developed a biopic on Donald Trump, and helped form Steinberg Gotch Entertainment. On the heels of "All That I Need"'s initial sensation, Hergott was hired as president and director of Imperia Entertainment Inc., a publicly traded entertainment company, and its distribution subsidiary, Imperia International Distribution Inc., where Hergott will partner with Gotch once again to direct the feature film "Brothers" this spring.

Scrappy determination, innovative promotions, and unique storytelling abilities made hiring Hergott a windfall for Imperia. Going head to head with major film studios, this independent film company has broken the monopoly's back. It produces and distributes full-length feature films that rival the mega-studio releases. Imperia holds an equity interest in "All That I Need," is in pre-production on "Worlds Apart" (written by Larry Gross of "True Crime" and "48 Hours;" directed by Jeff Celentano of "Primary Suspect" and "Gunshy;" edited by David Rawlins of "Saturday Night Live"), and just inked a deal with Jordan Klein Sr. to produce the family adventure "Whiskers." In addition, Imperia's media library includes "Brothers" (Executive Producer Gotch), "Autograph" (seen on the Colours Television Network), and the television series "Faces and Names."

Imperia Entertainment is a diversified entertainment company that uses highly original films and television shows to drive shareholder value. With its broad-based content and age appeal, Imperia is primed to take its place as a media leader. Visit www.imperiaentertainment.com to learn more about this revolutionary company and its president, James Hergott. More information about the release of "All That I Need" is available at www.allthatineed.net. Contact Rene Redjaian of Rene Redjaian & Associates at 310-892-6602 or [e-mail] for additional marketing information.