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'All That I Need' Set to Open Dec. 2, 2005; Audience Members May Profit.


BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif. -- In a bold move that parallels the very nature of "All That I Need," an independent film that received a standing ovation at the Cannes International Film Festival, distributor Imperia Imperia (ēmpĕ`rēä), city (1991 pop. 40,708), capital of Imperia prov., Liguria, NW Italy, on the Ligurian Sea. Located on the Italian Riviera, it is a port and winter resort. The cathedral (1780–1832) dominates the modern city.  Entertainment Inc. has announced that four lucky winners will receive a portion of the estimated $5 million in box office receipts from its theatrical debut in selected cities. The contest is simple: Submit the most sold ticket stubs stubs

The shares of equity in a firm that is financed almost completely with debt. Stubs are often created when firms go through a leveraged buyout or pay big cash dividends in order to fend off a takeover.
, with a completed contact form, and -- Voila! -- you could win 5%, 3%, 1%, or 1/2% of the first week's ticket sales.

Imperia's president, James Hergott, commented: "To our knowledge a movie company has never offered to give away a percentage of its box office as part of a contest. This could be a significant amount of money for the winners, depending on how the movie does." Such innovation is rare in Hollywood but par for the course in Hergott's company. Hollywood has been plagued by high-priced productions that elicit weak box office response; Imperia represents a new business model sure to capture industry-watchers' eyes.

The highly anticipated release is likely to make a stir in Orange County, where the film was set, shot, and produced. With local actors willing to chain themselves to theater doors and streak across a sports field as live advertising (they are willing to do just about anything except divulge whether or not the storyline is true; they're under contract to maintain secrecy), "All That I Need" is garnering attention from multiple sources. Acension Pictures says, "It definitely has all the elements it needs to be a top-seller ... there is a strong possibility that it may be a first weekend sell-out." And Latest Magazine calls it, "A powerful film with a powerful message." The actors have split up to cover each city where the film will be playing in a grassroots promotion that began last weekend in Philadelphia and New Jersey.

The film itself is all anyone needs to understand its nascent success. A cinema verite ci·né·ma vé·ri·té  
n.
A style of documentary filmmaking that stresses unbiased realism.



[French cinéma-vérité : cinéma, cinema + vérité, truth.
 film in the genre of "The Blair Witch Project," the story explores how jealousy and greed combine to create tensions and friendship-testing pressures on a group of young people who start a money-making pyramid scheme Pyramid Scheme

An illegal investment scam based on a hierarchical setup that relies on new recruits' funding as the source of money, or so-called returns, to be provided to those earlier investors/recruits above them in the pyramid.
. The "fly on the wall" approach to storytelling and the open, honest portrayals by up-and-coming actors draws the audience into their world of schemes and dreams.

"All That I Need" will be released on Dec. 2, 2005, in select theaters in Scottsdale, Alhambra, Irvine, Foothill Ranch, Sacramento, Roseville, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Chula Vista Chula Vista (ch`lə), city (1990 pop. 135,163), San Diego co., S Calif., on San Diego Bay; inc. 1911. , Emeryville, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Lakewood (CO), Gainesville, Orlando, Tampa, Palm Beach, Lincolnshire (IL), Las Vegas, North Brunswick (NJ), Elyria (OH), Warrington (PA), Knoxville (TN), Austin, Fort Worth, Houston and San Antonio. Visit www.allthatineed.com for up-to-date film information and www.imperiaentertainment.com for full contest rules.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 8, 2005
Words:465
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