'Aircraft Owner' magazine launched by new company.

A new company, Aircraft Owner, Inc. (New Brighton, MN), has begun the publication of 'Aircraft Owner,' a new magazine described as the largest circulation aviation marketing publication in the world. The new monthly title has an initial controlled circulation of 127,000 owner-pilots, corporate flight departments, FBOs and aircraft dealers in the U.S.

Launched in April, the magazine is designed to be a complete buyer's guide for all aviation products and services, including new and used aircraft. A companion web site, aircraft-owner. corn, features the latest industry news, updates from advertisers and resources for owners/pilots. The magazine carries product news, classified advertising, aircraft photo listings and information on flight planning, while the web site also includes weather links, airport locators, fuel pricing data, and information on fly-ins and events.

Publisher Greg Herrick said the title "meets both readers' and advertisers' needs. Advertisers are definitely interested in reaching more buyers and owner-pilots are interested in learning more about the latest aviation products and services. And, because (the magazine's) ad rates are the best in the marketplace, more companies can afford to advertise with us."