'Advanced' Household data saves time, money.

Sedona Corp's new Advanced Householding option, available with Intarsia version 3.2, offers marketers an increase of six to 12 percent in household matching capabilities, eliminating many duplicate names and addresses, the company says.

Sedona says a company that does direct marketing could easily pay for Advanced Householding in a single promotion.

"With the general public more and more intolerant of telemarketers and nondirected junk mail, avoiding wasteful calls, mailings and postage can result in big savings," says Alyssa Dyer, Sedona vice president and chief marketing officer. "We're pleased to be able to deliver a state-of-the-art householding solution for our small- and mid-sized financial services clients that is out-of-the-box and affordable."

The product was developed in partnership with DataMentors of Tampa, Fla. Go to www.sedonacorp.com