'A Taste of Italy' Greets the Gift-Giving Season With a New Website, New Catalogue and 'Gifts From Our Family to Yours'.Business Editors HOWELL, N.J.--(BUSINESS WIRE)--Nov. 5, 2001 With the 2001 holiday season just around the corner and Internet gift-buying likely to reach its all time high this year, New Jersey-based A Taste of Italy gourmet foods and gifts (http://www.atasteofitaly.com) is strategically poised to take a lion's share of the market with a new website and expanded catalogue of offerings. Meticulous attention to every detail -- from the selection of the food items to the presentation and handwritten hand·write tr.v. hand·wrote , hand·writ·ten , hand·writ·ing, hand·writes To write by hand. [Back-formation from handwritten.] Adj. 1. greetings that accompany each gift -- distinguish the selections at A Taste of Italy and set a new benchmark in quality. A Taste of Italy is a family business in the truest sense of the word. The "brainchild brain·child n. An original idea or plan attributed to a person or group. brainchild Noun Informal an idea or plan produced by creative thought Noun 1. " of Steve and Gina Barone, the company started modestly in 1996 as a part-time hobby for the couple. Their goal: to provide the finest selection of the finest imported gourmet food items from Italy in an attractive and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. presentation for gift giving. In just a few years, this "little company that could" has used its dedication to excellence to meet the gift-giving needs of customers from around the nation. The idea for "A Taste of Italy" was born out of experience. "We had received a really poor quality gift basket A gift basket, or fruit basket is typically a gift that is delivered to the recipient at their home or workplace. There are different varieties of gift baskets, some which have fruit only, some with dry/canned goods only (such as tea, crackers and jam) although the standard from a friend," explains Barone. "It was unattractive and the food items weren't very good. We felt bad realizing our friend had meant to please us, but had really just wasted his money on an inferior collection of pre-packaged goods." Gina adds, "A gift basket should be prepared with care and attention to detail so that the person who receives it feels truly special. That's what makes a gift of good taste." So, armed with a commitment to quality and contacts with Italy's most prestigious and respected food industry manufacturers, "A Taste of Italy" was born. A Taste of Italy knows that there are no short cuts when it comes to quality. That's why their selections carry the names of Italy's finest food exporters, including Flambar, San Grato, Sini Fulvi, and Perugina. There's never a wrong note in the symphony of flavors provided by gifts from A Taste of Italy. Each delicacy offered compliments the others harmoniously har·mo·ni·ous adj. 1. Exhibiting accord in feeling or action. 2. Having component elements pleasingly or appropriately combined: a harmonious blend of architectural styles. 3. in both flavor and quality. The Barones used the power of the Internet to kick-start their fledgling business, using web resources to build their first mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new . Today that mailing list has grown to include patrons ranging from distinctive corporations and executives to celebrities, entertainers and everyone who appreciates the bounty bounty, payment made by a government bounty, amount paid by a government for the achievement of certain economic or other goals. It often takes the form of a premium paid for the increased production or export of certain goods. of the Italian kitchen. Soon the first orders came in, and suddenly the business boomed and a new warehouse was needed. "Who knew breadsticks could take up so much room!" laughs the jovial (Jules' Own Version of the International Algebraic Language) An ALGOL-like programming language developed by Systems Development Corp. in the early 1960s and widely used in the military. Its key architect was Jules Schwartz. Barone. Today the company enjoys a healthy mid-six figure annual gross. Among the company's most popular items is the enormous "Abbondanza" priced at $139. An attractive market basket market basket n. 1. A grocery cart. 2. A group of products or services in a specific market, especially when considered in terms of its fluctuating cost in determining a consumer price index: is filled to overflowing with an array of the finest imported foods that are a staple for any pantry, Italiano or otherwise. Fine oil, pastas, cheeses, tomato sauce and peppers, are complimented by dry sausage and breadsticks, as well as delicious "dolce" including cookies and whole pears in syrup. For those with a more limited budget, A Taste of Italy offers selections under $60 including "Oliva," a gift crate packed with four outstanding example of the "olive arts" and "Formaggio" a charming bamboo bamboo, plant of the family Gramineae (grass family), chiefly of warm or tropical regions, where it is sometimes an extremely important component of the vegetation. It is most abundant in the monsoon area of E Asia. picnic basket A picnic basket is a basket or other container intended to hold food and tableware for a picnic meal. The term usually refers to the contents of the container as well as the container itself. filled with fine cheeses, a recipe book and cheese knife. In addition to its catalogue of gifts and gift baskets, A Taste of Italy will customize any gift item, creating a unique presentation and one-of-a-kind assortment. And, for those who believe that "giving begins at home," A Taste of Italy features some of its most popular items for sale individually at its online food store. This holiday season, the Barone family invites everyone to bring A Taste of Italy home for Christmas. http://www.atasteofitaly.com |
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