'A Better UI is Needed to Drive New Mass-Market Services,' Says Latest visiongain Report.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden & LONDON -- With mobile phones becoming increasingly complex and crammed cram v. crammed, cram·ming, crams v.tr. 1. To force, press, or squeeze into an insufficient space; stuff. 2. To fill too tightly. 3. a. To gorge with food. with features, the mobile industry still lacks a standard user interface (UI) that can drive the mass-market appeal of new services. This is one of the finding's of visiongain's latest report, "The User Interface Report 2006-2001: Enabling a compelling user experience." Visiongain estimates that a robust and customisable UI is one of the key elements that will drive worldwide data ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. from $5 in 2005 to $22 by 2011, helping operators attract users towards advanced services such as video messaging and instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or presence services (IMPS IMPS Instant Messaging and Presence Services (telecommunications) IMPS Interface Message Processors IMPS Infinite Monkey Protocol Suite (RFC 2795) :-) IMPS Interactive Mathematical Proof System ). The UI market is in a growth phase. The UI is becoming a critical element in network operators' strategy as they move subscribers to 3G networks. This has resulted in increased demand for an intuitive UI, which also enables operators to capitalise on branding and personalisation opportunities and reduce revenue leakage LEAKAGE. The waste which has taken place in liquids, by their escaping out of the casks or vessels in which they were kept. By the act of March 2, 1799, s. 59, 1 Story's L. U. S, 625, it is provided that there be an allowance of two per cent for leakage, on the quantity which shall appear . Companies such as Nokia, Symbian, Qualcomm, Macromedia and Openwave are all working to develop innovative UI solutions. Many vendors will include their proprietary OS in low end/mid range handsets and will embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. platforms such as Java, BREW (Binary Runtime Environment for Wireless) An application development environment from Qualcomm for enhanced cellphone services (e-mail, games, etc.). BREW is directly supported in the CDMA chipsets from Qualcomm, and BREW-enabled applications work no matter , i-mode or Flash Macromedia on top to provide operators flexibility for UI customisation. "The wireless industry must offer compelling UI propositions to subscribers so that the latent demand of data services can be converted into full demand. Our research suggests that the user experience with data services can be enhanced through an intuitive UI," says visiongain telecoms analyst and the report's lead author, Prachi Nema. "However, due to fragmentation (1) Storing data in non-contiguous areas on disk. As files are updated, new data are stored in available free space, which may not be contiguous. Fragmented files cause extra head movement, slowing disk accesses. A defragger program is used to rewrite and reorder all the files. , the existence of several technologies, platforms and devices, delivering a consistent and intuitive UI to subscribers has become a challenging task for network operators." "Ideally, the UI should attract subscribers to use applications by following simple steps, without having to read manuals or go through training. We believe that the UI must be coherent, ie, logical, consistent, and one that can be easily followed," adds Nema. "We also believe the problem of revenue leakage is avoidable through customised and enhanced UI platforms that can be ported across the entire device portfolio. However, the user experience is not just derived through network capabilities or handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. design, its software or its hardware alone, but through the holistic experience delivered by all components of the handset and the network itself," concludes Nema. This report provides a detailed analysis of the key trends and obstacles shaping the UI landscape, including forecasts until 2011. It assesses key players in the UI value chain, discusses UI technology and its strategic importance, and highlights efforts and standards designed to reduce fragmentation in UI development. Notes for Editors If you are interested in a more detailed overview of this report, including the Executive Summary, charts and images, please send an email to sara.peerun@visiongain.com or phone Sara on +44 (0) 20 8767 6711. About visiongain Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Pharmaceutical and Defence sectors. Visiongain has a global client base with offices in London and San Francisco. Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on. For more information on visiongain, please visit the website: www.visiongainintelligence.com |
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