''Web-savvy, Fashion-Conscious and Plugged In''; Ad Age Marks Elderkin's Rise; Gay.com Co-Founder Makes Mag's ''21 to Watch in 21st Century'' List.SAN FRANCISCO--(BUSINESS WIRE)--Sept. 28, 1999-- Mark Elderkin Mark Elderkin (born September 27, 1963) is an entrepreneur who founded Gay.com in 1994 with his partner Jeff O. Bennett. As CEO, became the largest and fastest growing media company serving the gay demographic. Elderkin served as President and COO of PlanetOut Inc. , co-founder of Gay.com, the largest gay and lesbian online community, joins 20 other hot marketing up-and-comers on Advertising Age's recent "21 to Watch in the 21st century" list, further underscoring the company's rise as an online marketing powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment. . The publication's editors selected the "boomer-and-behind-set market drivers" they felt sure would be major industry players in the new millennium. Elderkin, 36, was singled out for pioneering "chatmarketing," a new twist in direct marketing. Elderkin's innovative program, called eCommunity e-commerce, allows advertisers to use Gay.com's interactive community building tools -- such as message boards, polls and chat -- to engage in one-on-one dialogue with their end-users in real time. "I'm thrilled to be included in a group of such creative marketing visionaries," Elderkin said. "Having such an honor bestowed by a respected publication helps validate the importance of what we're accomplishing with Gay.com." To date, the network's results have been phenomenal -- with more than 200,000 visitors a day, the site reached over 1.7 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. in August alone, which translates to more than 16% of the worldwide gay and lesbian online population. Advertisers are also flocking to the site, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Neiman Marcus Neiman Marcus U.S. department-store chain. It was founded in Dallas, Texas, in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband, A.L. Neiman. and Johnson & Johnson among them, and in a move that blurs the lines between online and offline media, Gay.com recently announced a long-term partnership with the GAYBC Radio network. Elderkin's stated reasons for success are clear: "We attract the largest number of our target audience to our site, then we keep them there," he said. "Our advertisers know that there is no other online or offline media channel that can reach as many gay and lesbian consumers as Gay.com." About Online Partners and Gay.com Online Partners develops and manages targeted online communities with significant e-commerce potential. It's first global property -- the Gay.com Network -- is the leading online community serving gays and lesbians, hosting over 3.5 hours of connection time each month with over 7 million visits each month. Online Partners is based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . The Gay.com Network included Gay.com, Gay.net and onQ on AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. . It provides a mix of online and offline products and services to advertisers and consumers. In support of this, the Gay.com Network has forged partnerships with Internet leaders such as AOL, CommTouch, LookSmart, DoubleClick, and Volano, and leading gay content providers, including The Advocate, Genre, Girlfriends magazine, Rainbow Query, GAYBC Radio Network and over 70 influential gay and lesbian newspapers worldwide. Gay.com and Gay.com Network are trademarks of Online partners. |
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