''WARRIORS WORKERS WHINERS & WEASELS'': New Book Provides Career Management Guide to Navigating the Workplace by Understanding Four Personality Types.

PORTLAND, Ore. -- Entrepreneur and Author Tim O'Leary today announced the launch of his new book, Warriors Workers Whiners & Weasels: Understanding and Using the Four Personality Traits to Your Advantage.

The book provides a guide for professionals at every level to excel in the workplace by understanding and leveraging their own inherent traits, and the most common traits of their colleagues. By classifying according to four types - Warriors, Workers, Whiners and Weasels (the four W's), Mr. O'Leary offers suggestions on how to advance within an organization, manage more efficiently, and understand the strengths and weaknesses of each personality type.

Written for people that don't normally read business books, Warriors Workers Whiner's & Weasels combines humor and common sense with easy-to-understand and user-friendly tools for success.

Jeff Yapp of MTV Networks says "Warriors Workers Whiners and Weasels will become the new language of business." The book "is an informative and humorous read that is a must-have for today's road warriors," said Jeff Sotzing, President of Johnny Carson Entertainment. It's a "fast moving, insightful book with practical ideas you can use immediately to be more effective with everyone in your business life," added Brian Tracy, Author of Goals! And The Psychology of Selling.

Getting to Know the Four W's:

WARRIORS--These are the aggressive innovators who conceptualize and define the organization and fight the tough battle to make it successful. The great ones make their customers feel good about the process and the price, and make them anxious to come back.

WORKERS--The backbone of the company - the dependable soldiers who take direction from the Warriors and make things happen. A Warrior is worthless without them.

WHINERS--The Whiner is always negative and dissatisfied. The most damaging ones can be a cancer to an organization, spreading discontent, inventing problems, and converting impressionable Workers and budding Warriors to Whiners. Still, with proper management they can be an asset to an organization, so take immediate action.

WEASELS--The Weasel is lazy and has a lack of drive and an extreme sense of entitlement. They often cost an organization a "Weasel Tax" - the high price unwittingly paid for Weasel productivity loss, theft costs, and salaries for worthless Weasels.

"We all know each of these personality types. We live around them, work with them, admire some of them, and have great disdain for others," adds Tim O'Leary, Entrepreneur and Author of the book. "My book adds clarity and an understanding of people that helps the reader to navigate the world a little better and help lead to a new generation of Warriors and Workers to fix some of the problems the current ruling generations have screwed up."

Warriors, Workers, Whiners, & Weasels is published by Xephor press and available today at Amazon.com (www.amazon.com), Barnes & Noble and most other book stores nationwide. The official website for the book can be found at http://www.warriorsandweasels.com. The author has also launched a blog encouraging visitors to post their most compelling examples of Warriors and Workers and expose the tales of Whiners and Weasels at http://blog.warriorsandweasels.com.

ABOUT THE AUTHOR:

Tim O'Leary is a respected entrepreneur, industry leader and advertising and marketing pioneer. Mr. O'Leary is the founder and CEO of Respond2 Communications, one of the nation's largest independently-owned advertising agencies with a client list that includes America Online, Blockbuster, Home Depot, Procter & Gamble, Philips Electronics, Viacom, Sony Music, and many other major brands. Mr. O'Leary was also the founder and CEO of the Tyee Group, now a division of French Advertising conglomerate Euro RSG. Most recently, he was featured as "One of 26 Entrepreneurs We Love" by Inc Magazine celebrating their 26th anniversary, and is currently profiled in Fortune Small Business.