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''There's No Place Like Home-Delivered Gourmet Cuisine,'' Says Dana McCauley, Newly Appointed DineWise Executive Chef.


FARMINGDALE, N.Y. -- DineWise, the quintessential quin·tes·sen·tial  
adj.
Of, relating to, or having the nature of a quintessence; being the most typical: "Liszt was the quintessential romantic" Musical Heritage Review.
 source for premium, fresh-frozen home delivered foods, announced that renowned tastemaker/chef Dana McCauley Dana McCauley (born July 7 1966 in Newmarket, Ontario, Canada) is a Canadian chef, food writer, food trend tracker, spokesperson, and international corporate food consultant. Dana is the former food editor for Gardening Life, Homemaker's, and Style at Home magazines.  has joined the organization as Executive Chef.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Paul A. Roman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of DineWise, "Dana has a reputation and an innate ability to accurately forecast consumers' emerging tastes in food. She is always on the go, keeping her finger on the pulse of the food scenes in the US, Canada, Europe and Asia. Naturally, she's also an excellent, innovative chef. It is these characteristics that will drive the future success of our service. We welcome her input and expertise - and of course the epicurean delights that are sure to result."

According to McCauley. "My goal as DineWise's newly appointed Executive Chef is to raise the bar. That is to take DineWise's already superior standard of excellence in home-delivered food, and take it a step beyond - truly a major cut above the rest to Four-Star restaurant and personal chef A personal chef is a chef that goes to a client's home and prepares meals for their client based on their needs and personal preferences. Unlike a private chef that purchases the ingredients, prepares the meal, and cleans up after the dinner, a personal chef will leave meals  levels. Our consumers are incredibly sophisticated and I want to exceed their expectations at all times."

McCauley continued, "I also want to keep our customers educated with the latest 'How-To's' and ingredient information. So our services will go beyond food delivery alone. I want to make meal-planning easier so customers can more efficiently stock their freezers and plan meals guaranteed to delight every palate."

Dana's credentials and accomplishments speak for themselves:

Corporate: McCauley has gained prominent stature as a corporate food consultant. She delivers her services under the banner of Dana McCauley & Associates, which unites the talents of a bright, talented team of food writers, chefs and home economists. They execute projects as diverse as grocery product development, recipe testing and food copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. . The portfolio of Dana McCauley & Associates includes a wide range of national grocery and beverage manufacturers - plus, PR, branding and advertising agencies who come to her for corporate services Activities that combine or consolidate certain enterprise-wide needed support services, provided based on specialized knowledge, best practices, and technology to serve internal (and sometimes external) customers and business partners.  such as new concept architecture, spokesperson campaigns, and recipe development.

The Press: As a freelance food writer, Dana writes cooking and other food related magazine and newspaper articles. She is the food editor for Gardening Life Magazine and former food editor for Homemaker's and Style at Home magazines. She has also contributed to Cooking Light, Elm Street, Chatelaine and Canadian Living Canadian Living is a monthly Canadian lifestyle magazine, which publishes articles relating to food, fashion, crafts, and health and family advice.

The magazine, along with its French language counterpart Coup de Pouce, was launched in 1975 by Telemedia.
 magazines. Dana also conducts cooking classes, demonstrations and is a sought after guest speaker.

Broadcast: Dana's expertise has been showcased on well over 100 television shows including The Today Show, CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
, Canada AM Canada AM is a Canadian breakfast television news show, which has aired on the CTV Television Network since 1972. It was created as a response to the popularity of American morning shows such as The Today Show, and adopted a similar format initially.  and Daytime Toronto(in a frequent segment). Newspapers, magazines and radio stations from London to Sydney, to Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  have interviewed and profiled Dana McCauley for her expert insights into the world of food.

Publishing: Besides her involvement in the titles below, she also acts as a professional culinary coach for first time cookbook authors.

1996 Centro Cooks: A Celebration of the Seasons, by Barbara Prevedello. Culinary consulting and food styling by Dana McCauley.

1997 Last Dinner on the Titanic, by Dana McCauley and Rick Archbold, 170.000 copies in print in English, French, Japanese, German and Czech.

1998 In the Kennedy Style by Letitia Baldrige Letitia Baldrige (b. 1926, Miami) is an American etiquette expert and public relations executive.

A graduate of Vassar College, she is a former State Department employee and was the White House Social Secretary to Jacqueline Kennedy.
, culinary consulting by Dana McCauley.

1999 Noodles noo·dle 1  
n.
A narrow, ribbonlike strip of dried dough, usually made of flour, eggs, and water.



[German Nudel.
 Express: Fast and Easy recipes in 15 to 45 minutes, by Dana McCauley.

2001 Legendary Brides by Letitia Baldrige, culinary consulting by Dana McCauley.

2002 Pantry Raid: Out of the Cupboard Cooking, By Dana McCauley. Introduction by Elizabeth Baird.

2002 Homemaker's Menu of the Month Cookbook, Edited by Dana McCauley, written by the food writers of Homemaker's Magazine.

DineWise is the smartest choice in gourmet meal planning and preparation. With an incredibly comprehensive selection of fresh frozen foods and premium services, they deliver innovative solutions that make meal preparation easier and a lot more delicious. They are passionate about extraordinary, great tasting, and easy-to-prepare food, delivered home on time (from kitchen to the tabletop in no time flat) -- always making sure consumers' needs are truly met.

DineWise's Mission is to be THE #1 CHOICE for discerning consumers' home meal solutions by consistently providing the best-of-breed products, services, innovation, customization and 100% satisfaction. Their goal is to be a trustworthy, accessible, friendly, helpful and expert mealtime partner.

For more information, contact Jean Fitzgerald, DineWise Media Coordinator, at 1 800-749-1170 x352

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Publication:Business Wire
Date:May 17, 2006
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