''The Gorilla Game'' Returns to Business Week's Business Best-Seller List Earning the No. 8 Ranking.

Business Editors

SAN MATEO, Calif.--(BUSINESS WIRE)--April 4, 2000

The Gorilla Game: Picking Winners in High Technology returns to the Business Week Best-Seller List at the number eight position for hardcover business books for the week of April 3, 2000.

The Gorilla Game is co-authored by Geoffrey Moore, high-technology market strategist and well-known author of business best-sellers Crossing the Chasm and Inside the Tornado, Paul Johnson, Wall Street technology investment analyst, and Tom Kippola successful private investor and market strategist. The authors offer The Gorilla Game readers insight into the high-technology market's innermost workings with a proven investment framework that demystifies the world of high-technology stock investing with a low-risk, high reward approach to technology investing. The Business Week Best-Seller List is based on a survey of chain and independent booksellers. Current rankings are based on a weighted analysis of unit sales in February 2000.

The Gorilla Game continues to gain popularity across the country nearly six months after the release of the revised edition in October 1999, with approximately 50,000 copies sold to date. The original edition achieved the number three position on Business Week's Best-Seller List the week of May 4, 1998 and the number two rank on Amazon.com's Business Book Best-Seller List in April 1998. Totaling the sales from both editions, The Gorilla Game has sold approximately 100,000 copies.

"The Gorilla Game is more applicable today that when we released the first edition in early 1998," said Kippola. "Despite the recent tech stock correction, B2B and B2C eCommerce stocks are still trading at lofty price levels. Although eCommerce stocks have historically bounced back from corrections, it is likely that sometime this year there will be a correction that separates the strong from the weak and the weak won't bounce back. The Gorilla Game provides investors with a framework for picking tech stock portfolios that will appreciate in the long run, even as the tech stock markets undergo significant corrections in the short term."

About The Gorilla Game

The Gorilla Game is based partly on the Technology Adoption Life Cycle, which co-author Geoffrey Moore elaborated on in his best-selling business books Crossing the Chasm and Inside the Tornado. This conceptual framework describes how high-technology markets develop in characteristic ways that differentiates them from other markets. The way the market adopts certain kinds of technologies ends up catapulting a single company "the gorilla" into an extraordinary, enduring, and powerful position. Identifying and investing in would be gorillas before their share prices rise dramatically is the basis of Gorilla Game investing strategy.

The Gorilla Game melds Moore's market development models with Johnson's theories of stock market valuation, and Kippola's proven competitive advantage-based investment philosophy. The book shows how the significant appreciation in gorilla stocks is directly linked to the lengthy competitive advantage periods that gorillas enjoy. For more information about The Gorilla Game, visit the Web site at www.gorillagame.com.