''The Best of the Best Websites'' Super-Site Direct-Response Ad Seen by Over 7.7 Million People a Month.Business Editors BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif.--(BUSINESS WIRE)--Oct. 23, 2000 Cooperative Offline Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. (COIA COIA Commissioner of Indian Affairs ) announced that their "Best of the Best Websites" showcase will debut the first of the year. The "Best of the Best Websites" is a new media forum where just 20 exclusive corporate members will be able to present their sites and their services to captive passengers on board the top four domestic US airlines -- United, American, Southwest and Delta. A company can apply to have their Web site featured in the "Best of the Best Websites" page. Over 95% of the 7,700,000 readers of inflight magazines have used the Internet within 30 days of their flight to make a purchase for their business or home. Getting the message about a site to potential online customers has become very expensive. This is why COIA created the service -- the first time cooperative offline advertising Advertising a Web site and its URL in traditional media such as radio, TV and magazines. Same as cross promotion. is being offered to dotcom companies, e-commerce businesses and online sites. For as little as $4,000, Web site advertising managers now have a powerful media vehicle, which is a resource that packs a wallop of combined clout. Now a small e-business really can compete with the big boys. This is the missing link to Internet profit: the ability to be credibly exposed in print for a reasonable cost. It's true; using banner ads, a search engine submission Search engine submission is how a webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary. placement service, or other online vehicle is iffy if·fy adj. if·fi·er, if·fi·est Informal Doubtful; uncertain: an iffy proposition. [From if. at best -- and your site may or may not be seen. Even if you are browsed, clicks don't necessarily transpose trans·pose v. To transfer one tissue, organ, or part to the place of another. into sales. The "Best of the Best Websites" customers are real prospects who call because they are interested in your product or service -- not just because they want in on someone else's giveaway prize promo pro·mo n. pl. pro·mos Informal A promotional presentation, such as a television spot, radio announcement, or personal appearance. . Cooperative advertising is ideal because it allows affiliate partners to benefit from combining resources and receive bulk media discounts for space (size) and frequency. In addition, it allows cost-effective widened exposure (increased reach) garnered by utilizing several media channels rather than only one source. There will be only one site listed per category of product or service. Once the twenty "Best of the Best Websites" are selected by the judging committee, there can be no more for that issue. COIA is an independent company not affiliated with any magazine or publisher. COIA can be contacted through its Web site at www.coopinternetadv.com, or by calling Paul Grossman or John Pollitt at 800/935-3435. For additional information or an interview appointment, call Linda Wakelin at 818/883-7144. |
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