''THE WAVE OF THE FUTURE!''.Business Editors, High Tech Writers PALM BEACH, Fla.--(BW HealthWire)--Feb. 5, 2002 Verichip(TM) featured on The O'Reilly Factor (Fox News); VeriChip attracts widespread media attention; Applied Digital Solutions' advanced technology subject of a case study at Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. Applied Digital Solutions, Inc. (Nasdaq: ADSX ADSX Applied Digital Solutions, Inc. (stock symbol) ), an advanced technology development company, reported today that VeriChip - its miniaturized, implantable identification chip - was featured last night on The O'Reilly Factor, the popular, prime time Fox News talk show. Mr. O'Reilly opened the segment about VeriChip by suggesting this technology could be "the wave of the future." After hearing about VeriChip's life-saving features, Mr. O'Reilly commented on the air that this "makes sense to me." Later in the program he told his viewing audience, "$199 you can have a little chip in you and everyone will know if you faint, who you are and what the deal is." Two guests appeared on the program representing Applied Digital Solutions: Dr. Keith Bolton, Chief Technology Officer; and Dr. Richard Seelig, Director of VeriChip's Medical Application's project. Dr. Seelig is the only person in the world with two VeriChips implanted in him - one in his arm and one in his hip. The VeriChip story on The O'Reilly Factor follows a number of high-profile interviews and events that have put VeriChip increasingly in the media spotlight. For example, on January 29, 2002, Dr. Keith Bolton gave a "guest lecture" at Harvard Business School focusing on Applied Digital Solutions' advanced technologies, including VeriChip. Dr. Bolton said afterwards that faculty members assured him that these technologies would become the subject of an ongoing case study in the coming years designed to understand their evolution and impact on the global marketplace. While in Boston, Dr. Bolton taped an interview for later broadcast on Marketplace, the business-focused program on National Public Radio. On January 30, 2002, VeriChip was featured on Tech TV. The very next day, January 31, 2002, the ABC Family  The novelty of research or terms used in this article is disputed.Since its announcement on December 19, 2001, VeriChip has captured enormous media attention in the U.S. and worldwide. Articles about the technology have appeared in leading publications, including the Washington Post, the Washington Post, The Morning daily newspaper published in Washington, D.C., the dominant paper in the U.S. capital and one of the nation's leading newspapers. Established in 1877 as a Democratic Party organ, it changed orientation and ownership several times and faced Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). , The Chicago Tribune, the Associated Press and Reuters. Company executives have appeared on NBC's Today Show, CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. with Paula Zahn, CNN Headline News, National Public Radio, the BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. , CBS Radio, and a variety of ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , CBS (Cell Broadcast Service) See cell broadcast. and NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. affiliates, among many others. Looking ahead, on February 10, 2002, Applied Digital Solutions' advanced technologies will be featured on ABC News in Chicago and on Nick News (Nickelodeon). A VeriChip story is expected to air soon on CBS Weekend Evening News and on a number of CBS affiliates, including Miami and Philadelphia. The company is actively working with CNN Headline News and the BBC in London on upcoming technology stories. Print stories are expected to appear in the near future in a variety of publications, including the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, Wired News, Business 2.0 and ADDitude Magazine. Commenting on the continued media coverage, Richard J. Sullivan, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. stated: "We are very pleased to hear the phrase `Wave of the Future' associated with VeriChip. The level and extent of media interest have truly been overwhelming. This extensive coverage has brought our products to the attention of potential customers and partners around the world. Inquiries are pouring in and high-level discussions are proceeding rapidly. At Applied Digital, we recognize that the future is now! We will quickly seize substantial revenue opportunities for VeriChip and our other advanced technologies developed by our Research Group." How VeriChip Works VeriChip is an implantable, radio frequency device about the size of the point of a typical ballpoint pen. Each VeriChip will contain a unique identification number and other critical data. Utilizing an external scanner, radio frequency energy passes through the skin energizing energizing, adj giving energy to; revitalizing; rejuvenating. the dormant VeriChip, which then emits a radio frequency signal transmitting the identification number and other data contained in the VeriChip. The scanner will display the identification number, but the VeriChip data can also be transmitted, via telephone or the Internet, to an FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. compliant, secure data-storage site. It will then be accessible by authorized personnel. Inserting the VeriChip device is a simple procedure performed in an outpatient, office setting. It requires only local anesthesia Anesthesia, Local Definition Local or regional anesthesia involves the injection or application of an anesthetic drug to a specific area of the body, as opposed to the entire body and brain as occurs during general anesthesia. , a tiny incision and perhaps a small adhesive bandage adhesive bandage n. A dressing of absorbent gauze affixed to plastic or fabric coated with a pressure-sensitive adhesive. . Sutures are not necessary. Medical Device Identification Hundreds of thousands of medical devices are surgically implanted into patients every year. Examples of these life-saving and life-enhancing devices include pacemakers, artificial joints, orthopedic hardware orthopedic hardware See Under Pin, Plate, Screw, Wire. , heart valves Heart valves Valves that regulate blood flow into and out of the heart chambers. Mentioned in: Heart Failure , and medication pumps. After insertion, these devices often require adjustment, repair, replacement, or even recall. VeriChip, inserted subdermally just above the implanted medical device, provides patients, medical providers, and manufacturers with a rapid, secure and non-invasive method for obtaining medically critical information about the device. VeriChip is a ready source of data about the patient's name and condition as well as the medical device's original components, required settings and other essential parameters. Future applications may include full medical record archival/retrieval for emergency medical care. Emergency or Security-related Identification Personal identity verification technology has gained considerable interest recently. A great deal of focus has been trained on so-called "biometric" technologies - which identify individuals by their unique biological or physical characteristics, such as fingerprints, voiceprints, retina characteristics, and face recognition points. VeriChip, by contrast, relies on imbedded, tamper-proof, microchip technology, which allows for non-invasive access to identification, medical and other critical data. Use of advanced VeriChip technology means that the threat of theft, loss, duplication or counterfeiting of data is substantially diminished or eliminated. Specific application areas include: enhancement of present forms of identification, search and rescue, and various law enforcement and defense uses. About Applied Digital Solutions, Inc. Applied Digital Solutions is an advanced digital technology development company that focuses on a range of early warning alert, miniaturized power sources and security monitoring systems combined with the comprehensive data management services required to support them. Through its Advanced Wireless unit, the Company specializes in security-related data collection, value-added data intelligence and complex data delivery systems for a wide variety of end users including commercial operations, government agencies and consumers. For more information, visit the company's website at http://www.adsx.com. Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts, are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. Reform Act of 1995. The Company intends that such forward-looking statements involve risks and uncertainties and are subject to change at any time, and the Company's actual results could differ materially from expected results. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. |
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