''Sports on Cell Phones'' Topic of New Kagan Audio Briefing.

MONTEREY, Calif. -- Kagan Research has announced the roster of panelists for its exclusive audio briefing on Mobile Sports Rights Deals, to be held on Thursday, January 26. The 90-minute teleconference will focus on current opportunities, challenges and trends in the burgeoning mobile sports distribution sector. Featured speakers will include these industry experts:

--Michael Boyd, Senior Director of Programming at QUALCOMM MediaFLO. Boyd is responsible for managing all aspects of content provider partnerships for MediaFLO and has more than 15 years of experience in wireless communications, focusing on wireless content for the last five years.

--Ed Desser, President of Desser Sports Media, a California-based sports consultancy specializing in serving the strategic media needs of sports rights owners. Desser Sports Media's clients include the National Basketball Association, Sacramento Kings and Monarchs, Miami Heat, LA Clippers, and Portland Trailblazers, to name just a few.

--Christopher Russo, President of CR Media Ventures, which advises and invests in emerging media companies with a focus on sports and entertainment. In his role as President, Russo leverages fifteen years of experience in the media business, including senior executive positions with the National Football League, New Line Cinema and NBC.

Mobile Sports Rights Deals: Tools for Smart Negotiating is designed to give carriers, sports programmers, advertisers, dealmakers and back-end service providers the latest industry news and exclusive insights on mobile broadband technologies, marketing trends and business models. The briefing will also include a live Q&A with the panelists. Questions that will be addressed during the teleconference include:

--What types of revenue splits sports leagues can expect to see.

--What consumers are most likely to pay for: classic videos or live games and personalized highlights? And how will fantasy games and polls factor into the mix?

--How downloads, streaming, and broadcast overlay will work in the short and long term, and which one will work best.

--How mobile sports distribution will impact new startups like MobiTV, Qualcomm's MediaFLO, Amp'd Mobile, Crown Castle, and ESPN Mobile.

--The opportunities (and challenges) for sponsorships and ties to other media buys.

--What moves Sprint, Cingular, and Verizon will make to grow their video take-rates and market share.

--The role content security will play in license negotiations.

--The demographics of the mobile rich media market: how far will it reach?

--How audience dynamics will affect the distribution of sports programming as well as pricing, packaging and customer satisfaction.

By offering engaging sports content, mobile service operators hope to both reduce churn among existing subscribers and entice new consumers. "The strong passion of fans is such that sports content can influence which mobile phone carrier they choose," says Christopher Russo. "Sports are now viewed as a powerful marketing tool for the wireless industry."

Mobile Sports Rights Deals: Tools for Smart Negotiating will include substantive discussions related to monetizing and optimizing the opportunities in this sector, as well as exclusive Kagan data on the mobile marketplace and sports-rights deals. To register for this concise, in-depth audio briefing, go to www.kagan.com/sports-rights

About Kagan Research, LLC.

Kagan Research consulting and publishing services offer exclusive financial data and analysis, relevant market advisories and expert 5- to 10-year projections on cable and DBS, broadcast television and radio, movies, entertainment and sports, digital, wireless and Internet technologies and media finance and law.