''Shrek Fairy Tale FreakDown'' for the Game Boy Color Rockets Up the Charts; TDK Mediactive Re-Launches ''Shrek'' Game Boy Color for the Holidays.

Business Editors/High-Tech Writers

CALABASAS, Calif.--(BUSINESS WIRE)--Oct. 29, 2001

TDK Mediactive, Inc. (OTC:TDKM.OB), a global publisher of entertainment software, announced today that NPD Group has reported "Shrek Fairy Tale FreakDown(TM)" the number two best-selling Game Boy(R) Color title in the country for the week ending October 20, 2001. The top twenty Game Boy Color games for that week included eleven titles from Nintendo, three titles from THQ (THQI), two titles from Activision (ATVI), two from Enix America and one from Electronic Arts (ERTS). Overall, "Shrek" for Game Boy Color  was the 16th best selling video game on all systems for the week ending October 20, 2001, including next generation consoles. "Shrek Fairy Tale FreakDown" is rated "E" for Everyone and is available at retailers nationwide.

"We are pleased to re-launch 'Shrek Fairy Tale FreakDown' for Game Boy Color in time for the holidays," said Vincent Bitetti, chief executive officer of TDK Mediactive. "After a blockbuster summer, 'Shrek' is moving into high gear for the upcoming holiday season as DreamWorks readies the feature film release on DVD and VHS and we prepare to launch 'Shrek' for Xbox(TM) video game system from Microsoft."

About the "Shrek" License

TDK Mediactive and DreamWorks SKG have a five-year, worldwide licensing agreement to develop videogames based on the 3D animated feature film, "Shrek." TDK will develop "Shrek" games for current and future generation videogame platforms.

About DreamWorks SKG

DreamWorks SKG was formed in October, 1994, by its three principal partners -- Steven Spielberg, Jeffrey Katzenberg and David Geffen -- to produce live-action motion pictures; animated feature films; network, syndicated and cable television programming; home video entertainment; records; books; toys; and consumer products.

About TDK Mediactive, Inc.

Southern California based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Universal Studios, Mattel, Classic Media, R & S Trading, Signatures Network, BKN International, DC Comics, Hallmark Entertainment, BDSP and others.

TDK Mediactive is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.