''Publicity Professor'' Presents Secrets to Getting News Coverage for Your Business or Organization.

NEW YORK -- Publicity Professor, a just released workbook by a noted public relations expert, teaches business owners, organization leaders, authors and speakers how to get free news publicity.

Public Relations veteran David Forman says, "Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audience."

"Advertising is telling the world how great you are. Publicity is having others tell the world how great you are," Forman says. "If you can get a news organization to report about your company or praise something you're doing, you have gained an enormous amount of credibility that simply couldn't be generated through paid advertising."

Using real-world examples from two decades as a PR consultant to individuals, nonprofit organizations and local, national and international companies, Publicity Professor (www.publicityprofessor.com) shows you how to give editors and producers exactly what they're looking for to get your story covered for free.

"Newspapers, magazines and radio and television news programs are filled with stories about businesses and organizations just like yours. Those who know how to present materials professionally to the right people will get media coverage for free, while those who don't understand how publicity works have to rely on large advertising budgets to reach their audience, usually with less impressive results," says Forman.

Publicity Professor includes easy-to-follow templates of press releases, media alerts, feature stories and pitch letters; suggestions on creating newsworthy special events and award programs; and resources for contacting local, regional and national media.

Forman says you don't have to hire outside help to get publicity. "Whether you have a SOHO (Small Office Home Office), a retail shop or restaurant; if you're a youth club leader or a church pastor; a nonprofit organization executive or an Internet entrepreneur, no one knows your business like you. You simply have to reach the appropriate person with your message in a format media professionals expect."

Publicity Professor contains all of the basic, fundamental information you'll need about the business of media publicity in order to get results. For example:

"The press release is your main vehicle for reaching any media professional. Its main purpose is to get an editor or producer interested in what you have to say or in what you are doing. It should contain enough information, specifics and quotes that a story could be written from it without a writer having to call you."

"A media alert is another tool for getting press coverage. Its purpose is to reach news assignment desks with specifics about an event in a way that entices editors or television news directors to send a reporter or camera crew."

"There are dozens of other ways to get news coverage: placing feature stories (just like this one), writing pitch letters that get you called upon as an expert in your subject for quotes, on-air interviews or even packaging your story as a news segment with your own video."

For more information, call (866) NEWS-400 or visit www.publicityprofessor.com