''No Smarter Than You'' Wins 2000 Grand CEBA Award.Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 31, 2000 More than 300 ad gurus, b2b executives and their clients strolled into the Hudson Theatre in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. this evening for the 5th annual Creative Excellence in Business Advertising (CEBA CEBA Community Economic Betterment Account CEBA Creative Excellence In Business Advertising CEBA Competitive Equality Banking Act of 1987 (US) CEBA Colorado Environmental Business Alliance CEBA Certified Exclusive Buyer Agent ) Awards. The New York-based advertising agency of Margeotes, Fertitta & Partners won the top honor of Grand CEBA and $25,000 for its "No Smarter Than You" ad for Powerize.com, as advertised in Adweek. The ad also won in the best campaign category. The winning ad touted the benefits of customers utilizing Powerize.com to receive quality and up-to-date business information. The ad spotlighted Fortune 500 executives who are successful because they use Powerize.com. The CEBA Awards is the preeminent b2b awards show honoring the best in b2b advertising and the agencies behind the work. Judy Lotas, Partner, Lotas, Minard, Patton, Mclver, and Burt Manning, Chairman Emeritus, J. Walter Thompson, hosted the evening's festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. . John Wickersham, President/CEO, VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Business Media, Inc., awarded Lisa Baird, VP of Worldwide Marketing, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , with the VNU Lifetime Achievement Award. George Fertitta, President, Margeotes, Fertitta & Partners LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , and Terry McGraw, Chairman/President/CEO, The McGraw-Hill Companies, presented the Web Site Advertising award to Rodgers Townsend for their award-winning "Security" ad. Other CEBA award winners include: Carmichael Lynch, "Non-profit", fractional ad, less than a full page, as appeared in Overdrive, Truckers News, and Heavy Duty Trucking. Gabriel Diericks Razidlo, "Relationship", single ad, one page, as appeared in Professional Remodeler, Remodeling remodeling /re·mod·el·ing/ (re-mod´el-ing) reorganization or renovation of an old structure. bone remodeling , and Qualified Remodeler. Carmichael Lynch "Sonnet", single ad, spread or larger, includes inserts, pop-ups, foldouts and spectaculars, as appeared in Remodeling. Rodgers Townsend, "Security", Web site advertising, as appeared in Computerworld. A distinguished panel of ad executives selected the 2000 CEBA Award winners. They include: Nina DiSesa, Chairman/Chief Creative Officer, McCann-Erickson New York; George Fertitta, President, Margeotes, Fertitta & Partners LLC; Frank Ginsberg, Creative Director, Avrett, Free, Ginsberg; Tony Jones, Account Executive, Caroline Jones Inc.; Judy Lotas, Partner, Lotas, Minard, Patton, McIver; Steve Ohler, Sr. Vice President, Group Creative Director, McCann-Erickson Worldwide; Neil Riley, Copywriter, Berlin Cameron & Partners; and Frederico Traeger, Executive Creative Director, The Bravo Group. Founded in 1907, American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 is the industry association for global information providers that produce magazines, Web sites, trade shows, conferences, newsletters, and other media. These member companies reach an audience of more than 88.9 million professionals and generate more than $16 billion in industry revenues. |
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