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''Lo hicimos!'' Breakfast Kids and Moms Love; General Mills Brings Dora the Explorer(TM) to the Breakfast Table.


MINNEAPOLIS -- With wholesome nutrition parents will love and a taste and face kids will adore a·dore  
v. a·dored, a·dor·ing, a·dores

v.tr.
1. To worship as God or a god.

2. To regard with deep, often rapturous love. See Synonyms at revere1.

3.
, General Mills' new Dora the Explorer Dora the Explorer is an animated television series that is carried on the Nickelodeon cable television network. A pilot episode for the series aired in 1999, and Dora the Explorer became a regular series in 2000.  cereal brings a wholesome start to every day. On store shelves this June, the new star-shaped Dora the Explorer cereal combines a corn crunch with the delicious flavor of cinnamon for a kid-friendly taste. And with 6 grams of sugar and a good source of fiber, it will have quite a few grown-up grown-up  
adj.
1. Of, characteristic of, or intended for adults: grown-up movies; a grown-up discussion.

2.
 fans as well.

"Dora the Explorer combines the wholesome goodness General Mills This article or section may contain a proseline.

Please help [ convert this timeline] into prose or, if necessary, a .
 is known for, with the nutrition and fiber growing children need," said Mariana Quiroga, marketing manager, General Mills. "We wanted to provide another breakfast option that combines nutritious ingredients and good taste, without the struggle of having to choose one or the other."

More than three-quarters of preschool kids do not get enough fiber in their diets. Dora the Explorer cereal offers a good source of fiber (3g per serving), calcium and whole grain (at least 8g per serving) and contains 6 grams of sugar per serving.

Dora the Explorer is the popular, animated Nick Jr. television series for kids, whose main character, Dora, is an adventurous, bilingual, Latina heroine. General Mills licensed Dora the Explorer for its new cereal because the character embodies and communicates many educational attributes.

"Parents love Dora because her play-along adventures encourage kids to think, solve problems and make smart choices," explained Sherice Torres, Vice President - Hard Goods for Nickelodeon & Viacom Consumer Products. "We hope that parents will be excited that Dora the Explorer can also provide their kids with a smart breakfast choice that gives them energy for all their adventures."

Dora the Explorer cereal will make sure that everyone in the family gets fuel for their adventures, combining wholesome nutrition with fun and flavorful cereal shapes and familiar characters the entire family looks for in the cereal aisle. It will be available nationwide in June 2006. The suggested retail price is $3.49.

About General Mills

General Mills is a leading global manufacturer and marketer of consumer foods products, with annual worldwide net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 of $10.8 billion. Its global brand portfolio includes Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. , Pillsbury, Green Giant, Haagen-Dazs, Old El Paso Old El Paso is a brand applied to a range of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans.

Old El Paso products are marketed in Australia, Canada, New Zealand, Finland, France, Germany, Greece, the Republic of
, Bugles This is about the snack food; please see "Bugle" for other uses of this word.

Bugles are a corn chip snack food from General Mills. They come in the following flavors: Chile Cheese, Nacho Cheese, Original, Sour Cream & Onion, Salsa, Smokin' BBQ, Churros, Southwest
 and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. Included in the U.S. portfolio are some of the nation's most popular brands including Cheerios, Wheaties and other Big G cereal brands; Yoplait and Colombo yogurts Colombo Yogurt originated from a family business run by Rose and Sarkis Colombosian, Armenian immigrants who lived in Andover, Massachusetts. Yogurt was first commercially produced and sold in the United States in 1929 by the Colombosians, whose family business later became Colombo , Betty Crocker desserts and dinner mixes; Betty Crocker and Nature Valley snacks; Totino's frozen pizza and snacks; and Progresso ready-to-serve soups. General Mills is also a leader in the bakeries and foodservice business as a major supplier of baking and other food products to the foodservice and commercial baking industries.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 27, 2006
Words:469
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