''Interactive Selling in the '90s'': New book proposes a vision for interactive electronic commerce.SAN DIEGO--(BUSINESS WIRE)--Jan. 10, 1995--MediaShare Corp. and Ellipsys International Publications have announced the availability of ``Interactive Selling in the '90s,'' a business book that explores new developments in interactive electronic commerce and multimedia sales technologies. ``This book is designed to be a useful reference for management teams who want to increase revenues and improve their competitive advantage by applying information technology, multimedia and electronic communications to the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. ,'' according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Publisher Claire Condra Arias of Ellipsys International Publications. ``The information presented in `Interactive Selling in the '90s' is pertinent for a wide spectrum of corporate readers,'' Arias said, ``from sales and marketing executives to financial analysts to information specialists and CEOs.'' The book is the result of a collaborative effort between Roger L. Fetterman and H. Richard Byrne Richard Byrne (died 28 August 1942) was a Nationalist politician in Ireland. Byrne worked as a publican and was also a landlord. He was elected to Belfast City Council in 1910, serving until his death. . Fetterman is a management consultant, author and researcher of multimedia applications, business and networking issues. Byrne is president of MediaShare in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , a leading developer of electronic catalogs distributed via CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). and over the Internet. In the book, the authors document why electronic catalogs and interactive selling tools are no longer just novelties A novelty is a small manufactured adornment, especially a personal adornment. In this sense, the word is usually used in the plural, novelties. The word is also used to denote novelty item. being tested by sales and marketing pioneers. They show how these systems are already being used successfully by many blue-chip companies Blue-chip company Used in the context of general equities. Large and creditworthy company. Company renowned for the quality and wide acceptance of its products or services, and for its ability to make money and pay dividends. Gilt-edged security. . International Data Corp., a leading market-research firm, says that 80 percent of the Fortune 1000 are actively pursuing or planning to implement such systems. According to Fetterman and Byrne, the process of buying and selling products and services will be radically changed by advances in electronic communications and information technology. Interactive selling systems and electronic catalogs are coming together with notebook computers A laptop computer that weighs in a range from five to seven pounds. The term originated when laptops were routinely more than 10 pounds, and those that became lighter were placed in a special "notebook" category. In practice, notebook computer and laptop computer are synonymous. , high-capacity disk drives, CD-ROMs, multimedia presentation tools and high-speed worldwide networks, and corporations that have deployed these systems have gained a significant advantage over their competitors, the authors said. The authors maintain that the tools to carry out these plans are available now. For example, MediaShare offers its corporate clients an assortment assortment /as·sort·ment/ (ah-sort´ment) the random distribution of nonhomologous chromosomes to daughter cells in metaphase of the first meiotic division. as·sort·ment n. of software tools to produce intelligent interactive catalogs that can be distributed via CD-ROM or over on-line services such as the World Wide Web and the Internet. The book provides step-by-step planning details and an extensive return on investment analysis to assist in the implementation of interactive selling systems. ``Interactive Selling in the '90s'' is available from Ellipsys International Publications Inc., 4679 Vista St., San Diego, Calif. 92116; telephone 800/944-5551 or 619/280-8711. The price is $24.95. CONTACT: MediaShare Corp., San Diego
Kurt Barnhart, 619/931-7171
or
The Townsend Agency, San Diego
Carol Foster, 619/457-4888
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