''Desperate Housewives'' on your PC, iPod, Cell Phone? Consumers Say Yes.LARCHMONT, N.Y. -- Points North Group: --New Research from Points North Group Details Early Consumer Usage and Demand for TV Fare Via the Internet on PCs, Mobile Phones and Portable Players --Challenge to TV Industry: Growing Demand Beyond Niche Novelty Novelty is the quality of being new. Although it may be said to have an objective dimension (e.g. a new style of art coming into being, such as abstract art or impressionism) it essentially exists in the subjective perceptions of individuals. Consumers are showing early, promising demand for watching TV programming via the Internet on PCs, portable players and mobile phones - in effect, getting "TV everywhere" - according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. new research from Points North Group and Horowitz Associates, Inc. In a survey of more than 1000 online users, 20% of online consumers say they watch news videos on the Internet 3-4 times a week. More than 10% view movie previews, TV shows, music videos, and sport segments as often. More than one-quarter of those surveyed express strong interest in watching regular TV shows on their PCs, and over 15% express high interest in viewing TV programs, movies, and live newscasts on mobile devices. Points North Group (PN), a media and technology research firm, is releasing these "TV Everywhere" findings as broadcast networks, cable services and other video providers are offering more content on websites, cell phones and portable players like Apple's video iPod A common name for the first iPod that supported video, introduced in late 2005. Also called the 5th Generation iPod (5G iPod). Apple refers to Video iPods as simply "iPod." See iPod. (R), and as the TV industry seeks to fend off Verb 1. fend off - prevent the occurrence of; prevent from happening; "Let's avoid a confrontation"; "head off a confrontation"; "avert a strike" deflect, forefend, forfend, head off, avert, stave off, ward off, avoid, debar, obviate piracy piracy, robbery committed or attempted on the high seas. It is distinguished from privateering in that the pirate holds no commission from and receives the protection of no nation but usually attacks vessels of all nations. of copyrighted content. The growth of broadband and advances in digital gadgets have increased the potential for the TV industry to expand beyond the TV set by enabling consumers to access video anytime, anywhere. The level of demand is notable for offerings that are so new. According to Points North contributing analyst Craig Leddy, "Consumers are developing a taste for video everywhere. A core of early adopters wants TV content unlocked from their TVs." However, Leddy cautions that significant revenue from on-demand fees, content licensing or ad sponsorships is still a ways off. "For every consumer who showed strong interest in getting TV everywhere, there are two or three who currently have little or no interest at all. The challenge is to grow this beyond a niche business." Points North Group president Peter Storck will be speaking at Ad:tech in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of on Tuesday, November 8th as part of the "Television 2.0" session. About Points North Group Points North Group (www.pointsnorthgroup.com) provides research and advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal to media companies, media-device makers and advertisers, giving them the strategic insights they need to win in the digital space. Points North Group is led by the former president of Jupiter Research, Peter Storck. About Horowitz Associates, Inc. Horowitz Associates, Inc. is a market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , led by Howard Horowitz, with a 25-year track record of custom and syndicated primary consumer research on television and digital media. |
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