''Cuts Fitness For Men'' Fitness Franchise Capitalizes On Success of Women's Centers; 30-Minute Circuit Training Is Proving To Be Effective And Increasingly Popular Among Men.Business Editors/Health/Medical Writers CLARK, N.J.--(BUSINESS WIRE)--Feb. 24, 2004 Capitalizing on the tremendous growth of women-only fitness franchises such as "Curves International", "Ladies Workout Express", "Slender Lady" and "Contours Express", Cuts Fitness For Men(TM) has become the fastest growing men's fitness Men’s Fitness is a men’s magazine published by American Media, Inc. Founded in the United States in 1987, it was originally called Sports Fitness. The premier issue featured Michael Pare from the television show, The Greatest American Hero. franchise in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The franchise was founded by industry veteran John Gennaro in May of 2003 and features a comprehensive 30-minute circuit training workout designed exclusively for men. The Curves success story has been well documented. After getting its start in 1992, Curves has quickly grown to total over 7000 franchises. "Several of my friends owned Curves franchises and I saw how successful they were," said Gennaro. "After witnessing their success, I conducted extensive industry research and it became obvious that a similar program featuring quick, but effective workouts was also needed for men." The American Council on Exercise The American Council on Exercise (ACE) is a nonprofit fitness certification and education provider. Established in 1985, ACE now operates as a full-service entity with a staff of more than 40. (ACE), a nonprofit fitness watchdog group, agrees with Gennaro. Their fitness trend predictions for 2004 reflect a rising need to meet the demands of time-starved Americans as well as making exercise part of preventive care Preventive care is a set of measures taken in advance of symptoms to prevent illness or injury. This type of care is best exemplified by routine physical examinations and immunizations. The emphasis is on preventing illnesses before they occur. See also
Cuts offers the men's market a 30-minute circuit training workout consisting of eight hydraulic machines and six cardio fitness stations that work every major muscle group by using double positive resistance motion. In addition to minimizing muscle soreness, the Body Cuts(TM) System also includes six male-oriented cardio fitness stations to help maintain the target heart-rate needed to burn fat and build healthy muscles. The first Cuts fitness center opened in Clark, New Jersey Clark is a township in southern Union County, New Jersey, United States. As of the United States 2000 Census, the township population was 14,597. The territory that would become Clark was originally a part of several of the early villages of the State and of Union County, in May, 2003. Since then, over 50 franchises have been sold with 14 facilities open in Illinois, New Jersey, California, North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. , New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , and Massachusetts. Cuts Fitness For Men is currently the fastest growing men's fitness franchise in the country and Gennaro expects to have 175 locations across the United States by the end of the year. The executive director of the International Health, Racquet & Sports Club A sports club, athletics club or sports association is an eclectic institution oriented to multiple sports, which fields many teams and has varied sports departments in several sports, working under the same umbrella organization. Association, the health club industry trade organization, believes no-frills circuit training is here to stay. "I think this is a huge, important addition that is distinct, irreplaceable and permanent,'' says John McCarthy (person, artificial intelligence) John McCarthy - A pioneer of artificial intelligence (he coined ther term). He invented Lisp at MIT in the late 1950s and later worked at SAIL. ftp://www-formal.stanford.edu/jmc. E-mail: <jmc@cs.stanford.edu>. . "I don't think these clubs are going to meld into the mainstream industry because they're reaching people that the traditional clubs are not.'' Recognizing that the Cuts(TM) business strategy is poised for tremendous growth, several of the country's leading franchise operators have contacted Gennaro about expansion and distribution partnerships. "The conversations we are having right now definitely validate our franchise strategy," added Gennaro. "Some of the proven franchise leaders we have heard from include industries such as printing, retail, food services food services Hospital services A 24/7 department in a hospital that provides for the nutritional needs of inpatients–eg, those needing special diets, preparing meals and transporting them to the floor and, through the cafeteria, the hospital staff and and real estate. They all have nationwide resources that could be helpful to our expansion plans and, at the same time, they are all looking at new opportunities to diversify their services. It is definitely an exciting time for us." About Cuts Fitness For Men Cuts Fitness for Men(TM) is the fastest growing men's fitness franchise in the United States. It features The "Body Cuts"(TM) System, a comprehensive 30 minute circuit training workout that helps members: Reduce Weight and Related Health Risks, Improve Cardio fitness and stamina, Increase Strength and Muscle Tone and Enhance Sports Performance. The "Body Cuts"(TM) System works every major muscle group and is designed for men of all ages and fitness levels to burn fat and build healthy muscle. Since the opening of its first franchise in May, 2003, over 50 franchises have been acquired with 14 facilities open in Illinois, New Jersey, California, North Carolina, New Hampshire, and Massachusetts. Additional franchises will be opening soon in Indiana, Michigan, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and other locations as well. |
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