''Culture Counts... in Dollars and Cents'' at the Beverly Hills Chamber of Commerce Economic Development Council Luncheon; Wednesday, November 9 from 12:00 PM to 1:30 PM at Spago Beverly Hills.

WHAT:     A spirited discussion involving top authority figures in Los
          Angeles on how culture and the arts act as a driving force
          in stimulating economic development and creating an enriched
          community.

WHEN:     Wednesday, November 9, 2005
          12:00 PM to 1:30 PM

WHERE:    SPAGO BEVERLY HILLS
          176 N. Canon Drive

WHY:      Members of the media will enjoy a complimentary Lunch.

          Richard Rosenzweig, Executive Vice President, Playboy
          Enterprises will discuss his experiences as a founder of the
          Museum of Contemporary Art and the Music Center, member of
          the Beverly Hills Arts and culture committee, board member
          of the Henry Mancini Institute of the American Jazz
          Philharmonic, President of the board of the Modern and
          Contemporary Art Council of the Los Angeles County Museum
          of Art and member of the Academy of Television Arts &
          Science.

          Judith Luther Wilder, President, Center for Cultural
          Innovation will be sharing her opinions gained as CEO of
          Women Inc., author, and as executive director/founder of the
          1990 Los Angeles Festival, working with international
          artists and coordinating special events in Japan, China and
          Cambodia.

          Hear Laura Zucker, voice her observations as Executive
          Director, Los Angeles County Arts Commission since 1992, an
          officer of the Ford theatre foundation board, a member of
          the United States Urban Arts Federation and the National
          Association of Counties Arts and Culture Committee. She also
          previously headed the California Cultural Tourism
          Initiative.

MEDIA:    To RSVP for the luncheon, please call: [phone]
          Extension 110. For more information on Beverly Hills Chamber
          of Commerce please call William Ostedt at 310-556-4443.