''Casa Latino'' Arrives in Danbury!

DANBURY, Conn. -- The real estate business in Connecticut has a new player. Casa Latino, LLC, an exciting new real estate agency has opened its doors in Danbury.

The real estate agency was created by local real estate and mortgage professionals to serve the Hispanic community in a way they've never been served before.

Company co-founder and President Edwin Rivera has been catering to the varied needs of this community for many years. Over the last few years he has assisted hundreds of families with life insurance needs, financial planning and mortgage financing. "Edwin is intimately aware of the cultural differences presented by a diverse Latino population" said co-founder and current CEO Robb Heering, the Southbury attorney who founded and still leads Fortune Lending Group, LLC, a $100 million dollar residential and commercial mortgage company. He added "Edwin has great leadership skills, a grasp on the local market, and a sincere dedication to the Hispanic community." Heering, whose 20 year career in real estate began as a real estate attorney for UPS headquarters, has spanned every aspect of the business, including real estate law, commercial and residential mortgage financing, and real estate brokerage, said "just saying 'se habla espanol' is not good enough. These families need professionals who can properly advise and assist them in achieving the dream of home ownership." Heering commented that "These clients represent a powerful sector of the market. They should be treated with the respect they deserve. The fact that some can't document assets or income is a cultural phenomenon, not a crime. We strive to negotiate fair real estate prices and we assist our buyers in obtaining appropriate financing....whether through our affiliated mortgage company or with any bank or mortgage company of the buyers' choosing."

Rivera added "unlike the majority or real estate agents in Connecticut, we completely understand the unique culture and needs of the Hispanic home buyer and seller...and we are here solely to serve that market. We take the time to educate our clientele and teach them all they need to know about home ownership....from prequalification, home selection, mortgage financing, inspections, appraisals, loan servicing, refinancing, and post closing matters."

Heering stated, "our business model and unmatched level of customer service will provide the Hispanic community with a much needed option."

The company is beginning its campaign to recruit qualified real estate agents for its Danbury office and additional Casa Latino Real Estate and Mortgage Services offices are planned for several other Connecticut communities.

The newest office of Casa Latino is located at 89 West Street, Danbury, CT.

About Casa Latino, LLC.

Casa Latino, LLC was founded in 2005 by Robb Heering, a 20 year veteran of the Connecticut real estate business, and Edwin Rivera, a well known Connecticut mortgage and insurance professional. Casa Latino was created based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles. With a vertically integrated business model, clients of Casa Latino can receive first time homebuyer education and then enjoy one-stop shopping for homes and mortgages. Homebuyers may choose to obtain mortgage financing by taking advantage of Casa Latino's affiliated business arrangement with Fortune Lending Group, LLC, a leading Connecticut based mortgage brokerage where clients may obtain up to 100% mortgage financing at competitive rates and discounted fees.