''Bones'' Is FOX's First Primetime Drama Mastered in Avid DNxHD.TEWKSBURY, Mass. -- Pristine Avid HD format tested and approved for delivery of season's final two episodes Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID) today announced that this season's final two episodes of Bones, a crime investigation drama produced by FOX, were mastered in Avid DNxHD(R), Avid's revolutionary high-definition (HD) codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, . The episodes, which aired May 10 and May 17, were the first primetime television shows delivered to FOX in the Avid DNxHD mastering format. As the only encoding format to maintain the eight- and 10-bit full raster of HD images, Avid DNxHD delivers the pristine quality of 10-bit uncompressed HD media - but at the bandwidth of standard-definition (SD) files. "We compared Avid DNxHD to uncompressed HD and tested it extensively, looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. pixel degeneration, ghosting See ghosting server and ghost. , and motion artifacts artifacts see specimen artifacts. - and we were more than impressed," said David Jeffery, associate producer, Bones. "When your producers, Director of Photography, QC technician, and colorist col·or·ist n. 1. A painter skilled in achieving special effects with color. 2. A hairdresser who specializes in dyeing hair. col all give the image quality a thumbs up, there's nothing left to question. From our experience, I'd say the writing is definitely on the wall - Avid DNxHD is the future for any post professional who wants to work in HD." Gary Hall, Vice President of Post Production for 20th Century Fox Television, added, "We had discussed the merits of Avid DNxHD for some time, and decided to put it to the test on Bones. We even gave the post team a safety net to assemble in uncompressed if the need ever came up, but it wasn't necessary. DNxHD is rugged and provides excellent image quality, even several generations downstream. Most television shows are shot and mastered in HD, regardless of whether the programs actually broadcast in HD. The challenge is how to maintain the superior quality of HD in post, while at the same time, managing the massive data size associated with creating an uncompressed HD master. Avid DNxHD solves this problem, making it the ideal HD format for television postproduction." Since Avid introduced Avid DNxHD in 2004, the format has been used in a range of high-profile film and television productions including King Kong, The Chronicles of Narnia, the XX Olympic Winter Games in Torino, American Idol and Late Night with Conan O'Brien Late Night with Conan O'Brien is an Emmy Award-winning American late night talk show that is syndicated worldwide. The show, hosted by Conan O'Brien, features varied comedic material, celebrity interviews, and musical and stand-up comedy performances. . For more information about Avid DNxHD, please visit www.avid.com/DNxHD. About Avid Technology, Inc. Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar, Grammy(R), and Emmy(R) award-winning products and services, please visit: www.avid.com. (C) 2006 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Avid, Film Composer, Digidesign, Pro Tools, and Avid DNxHD are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid(R) Film Composer(R) system for motion picture editing. Digidesign, Avid's audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools(R) digital audio workstation A digital audio workstation (DAW) is a system designed to record, edit and play back digital audio. A key feature of DAWs is the ability to freely manipulate recorded sounds, much like a word processor manipulates typed words. . Academy Award and Oscar are trademarks and service marks of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences The National Academy of Recording Arts & Sciences, Inc. is known variously as The Recording Academy or NARAS. Established in 1957, The Recording Academy is a U.S. , Inc. All other trademarks contained herein are the property of their respective owners. |
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