`e-PROMOTIONS' Drives Online Direct Marketing for Carabunga.com Customers.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--June 6, 2000

e-PROMOTIONS To Provide Flexible One-to-One Marketing for Automotive

Dealerships

Carabunga.com, a wholly-owned subsidiary of Newgen Results Corporation (NASDAQ: NWGN), today announced details of a driving force behind its new Web-based one-to-one marketing system geared for the automotive industry.

Named `e-PROMOTIONS,' the browser-based tool will enable automotive dealers to craft targeted promotions online for all departments within a dealership and for all aspects of dealership activity, including sales, service, and/or after-market products. The key benefits of e-PROMOTIONS are flexibility, ease of use, near real time fulfillment, and the ability to track results.

Carabunga.com is the only vortal (vertical portal to information and/or services related to a specific industry) to address all the direct marketing needs of the automotive industry. The Carabunga.com Web site is expected to be released in the third quarter.

Flexibility and Ease of Use

There are four key steps involved in the creation of an online promotion: selection of the audience, determination of the medium and content to be used, identification of the method of delivery and fulfillment, which is accomplished automatically with the click of the mouse, and finally, to measure and report the response rate and ROI for each promotion.

Once the target audience is defined, the dealer will use e-PROMOTIONS to select the medium for the promotion: post card, letter, self-mail brochure, e-mail, or teleservice. Follow-up teleservice in the form of a 30-to-60-second phone call will be recommended.

If using a print-based medium, the dealer will be able to instantly decide on size, color, and method of delivery (first or third-class).

"When it's time to decide on content, the dealer will have a choice between a generic promotion containing text that has been market tested and benchmarked," said Jim Roche, President of Carabunga.com, "or a unique promotion that is crafted from scratch. Both approaches will be based on templates with pre-determined fonts and styles that can be customized with the dealer's and/or manufacturer's logos. Just as important, either process will be entirely intuitive. Anyone who has surfed the Net and used a search engine to select certain criteria will be able to create a target list and design a marketing promotion. Dealers will not have to be a Web guru or dot-com specialist to use e-PROMOTIONS."

As a campaign is built, a dealer will be able to obtain final out-the-door promotion costs online. If expenses are too high, criteria can be re-selected to reduce the cost. (For example, a different target group could be used to reduce the quantity or third-class delivery selected instead of first-class).

Real Time Processing and the Ability to Track Results

Once a dealer is satisfied with a campaign that he created online, the promotion will be processed in real time with a click of the mouse and then fulfilled. At the end of the promotion period (usually 30 or 60 days), the dealer will be able to track the response rate and return on investment (ROI).

The adoption of e-PROMOTIONS supports Carabunga.com's mission of being 'the dealer's one-to-one marketing vortal.' "Carabunga.com is committed to helping dealers get the most from their marketing dollars," said Roche. "In fact, dealers will be able to review case studies which demonstrate the response rate and ROI from a selection of generic promotion options before they sit down and create their own. In addition, each promotion can be tracked after the fact for response rate and ROI. So, dealers will have concrete, quantifiable measures of cost effectiveness on both ends of the process. They will also be able to consider non-measurable aspects, such as time and money saved from possibly not having to meet with an outside agency and approve proofs from printers."

The effectiveness of personalized promotions is well documented. A recent study by the Polk Company, reported in the January 24, 2000 issue of Dealers Edge, showed that a significant number of new car buyers were influenced in their purchase decisions by dealership Customer Relationship Management (CRM) that took place prior to the purchase. Two of the five items that customers reported receiving most often--personalized letters and owner magazines--were also rated as the most influential in making a decision.

About Carabunga.com, Inc.

Carabunga.com, Inc. is a wholly-owned subsidiary of Newgen Results Corporation (NASDAQ: NWGN), established in February 2000. Newgen Results Corporation is a leading provider of Customer Relationship Management (CRM) and e-CRM technology for the U.S. retail automotive industry. Carabunga.com develops Web-based business-to-business e-Promotion solutions that incorporate revolutionary one-to-one marketing techniques. With Carabunga.com, automotive dealers and manufacturers use the Internet to deliver targeted communications via e-mail and direct mail supported by teleservice follow up. Carabunga.com promotions are designed to help the automotive industry effectively use the Internet to increase consumer visits to a specified dealership for service, sales, and/or after-market product purchases. For more information, visit www.carabunga.com.

This news release contains certain forward-looking statements that involve risks and uncertainties, including statements about the formation and operation of Carabunga.com and the benefits of new and existing products. Such statements are only predictions and the company's actual results may differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include, but are not limited to, the response rate realized on Carabunga promotions, the acceptance of the Carabunga Web site by its customers, the introduction of new products by competitors of the company, and the Company's ability to successfully develop and deploy the Carabunga.com Web site and associated products and services. These factors and others are more fully discussed under the heading "Risk Factors" and elsewhere in Newgen's Registration Statement on Form S-1 (No. 333-62703) and in the Company's most recently filed quarterly report on form 10-Q, each as filed with the Securities and Exchange Commission.