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`VOD Experience Tour' Drives On-Demand Excitement for SeaChange International's Cable Partners.


Business/Technology Editors

CTAM CTAM Cable and Telecommunications Association for Marketing
CTAM Cable Television Administration and Marketing Society
CTAM Centralized Tuition Assistance Management (Army education)
CTAM Climb to and Maintain
 Summit

Mobile Digital Headend Brings On-Demand Television to Cable Consumers,

Regulators and Advertisers Wherever They Are

Cable television operators gain marketing might for on-demand rollouts today as SeaChange International This article or section is written like an .
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, Inc. (Nasdaq: SEAC SEAC Student Environmental Action Coalition
SEAC Spongiform Encephalopathy Advisory Committee
SEAC Southeast Archeological Center (National Park Service)
SEAC South East Asia Command (Allies WWII) 
) launches its `VOD See video-on-demand.

VoD - video on demand
 Experience Tour' at the Cable & Telecommunications Association for Marketing Summit in Boston. Powering the tour is SeaChange's new All-Television Vehicle (ATV (1) (Advanced TV) An early name for the digital TV standard proposed by the Advisory Committee on Advanced Television Service (ACATS). See ACATS. See also ATV Forum.

(2) (Analog TV) Refers to the NTSC, PAL and SECAM analog TV standads.
), a digital cable headend in a 41-foot truck designed for cable's consumers, regulators, advertisers and other audiences to see and experience the power of on-demand television first hand.

"Seeing is believing Seeing is believing is an idiom first recorded in this form in 1639 that means "only physical or concrete evidence is convincing".[1]

Seeing is Believing may refer to:
  • Seeing is Believing: Code Lyoko anime episode
. Carrying a cable operator's brand, the All-Television Vehicle can roll into town to promote on-demand television in advance of local launches," said James Kelso, vice president and general manager of broadband systems, SeaChange International. "We've listened to our partners. Their on-demand deployments will roll out across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  with tremendous speed and SeaChange is rising to the occasion by providing a tool to help ensure widespread anticipation for cable's everything-on-demand future."

Cable television companies are fulfilling the promise of on-demand viewing - the television you want, when you want it. Movies, local news, sports, education and network programming are on tap. On-demand is cable's unique opportunity to win new subscribers and fend off competition from satellite providers. Already, millions of viewers around North America enjoy a variety of on-demand options and the momentum is growing as Hollywood studios, television networks and other programming producers fill cable's VOD pipeline.

At the heart of the `VOD Experience Tour,' the ATV features SeaChange VOD systems, digital settops and other equipment to emulate virtually any type of cable environment. Designed to entertain and inform, the ATV demo highlights services from premier programmers including HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
, ESPN ESPN Entertainment and Sports Programming Network , Showtime, Starz, The Discovery Channel, among other networks, and top movie studios.

In the spirit of advancements such as education-on-demand, the ATV `VOD Experience Tour' launch today will include a ceremony recognizing the Boys & Girls Club Girls Club is a 2002 American television series created by David E. Kelley, who was also it's producer and executive producer. Only two out of a total of thirteen episodes created were broadcast on Fox Television in the United States and Global Television in Canada.  of Assabet Valley, which serves SeaChange's headquarters hometown of Maynard, Mass. The Boys & Girls Club recently established a High Tech Center designed to help bridge the digital divide by providing local teens with access to advanced broadband services. SeaChange executives will make an equipment donation to representatives and kids from the facility.

"SeaChange applauds the Boys & Girls Club's initiative for ensuring that young people in the community not only have access to broadband technology, but that they become skillful skill·ful  
adj.
1. Possessing or exercising skill; expert. See Synonyms at proficient.

2. Characterized by, exhibiting, or requiring skill.
 on it and change their own lives for the better," said Kelso. "This is a perfect example of the type of community relations event that SeaChange can help affiliates develop to strengthen community ties, while at the same time introduce many audiences to the technology that is revolutionizing the way they use television."

SeaChange's `VOD Experience Tour' will make stops throughout North America. For insight on the latest activity from the road, go to www.seachangeinternational.com/VODTruck.asp.

About SeaChange International

SeaChange International, Inc. is the world leader in digital video systems that are changing television. Its powerful server and software systems enable television operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy-winning MediaCluster(TM) technology, thousands of SeaChange systems are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. SeaChange is headquartered in Maynard, Massachusetts and has product development, support and sales offices throughout the world.

MediaCluster is a patent and trademark of SeaChange International, Inc.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 16, 2002
Words:570
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