`Tis the Season to ``Give Red'' as Virginmega.com Presents Holiday Guide 2000.Entertainment Editors LOS LOS Length of stay, see there ANGELES--(ENTERTAINMENT WIRE)--Nov. 27, 2000 Online Promotion Guarantees Easy Shopping this Holiday Season by Offering Music Fans Gift-Buying Recommendations from Today's Favorite Artists, Shopping By Category and Virgin Exclusive Products. To facilitate an easy and enjoyable online shopping experience this holiday season, Virgin Entertainment Group has created Holiday Guide 2000, an online gift-buying environment. Promoted with the theme "Give Red," the holiday offering provides gift-giving recommendations from popular artists, special offers, shopping by category and Virgin exclusive products.
-- "Artists Recommends" Gift Suggestions -- Positioning
virginmega.com as the musician's retailer, Holiday Guide 2000
includes gift recommendations straight from today's favorite
artists. Music fans can visit Holiday Guide 2000 and click
"Artists Recommends" to find out what their favorite recording
artist is listening to. Alice Cooper recommends The Who,
"Substitute"; BT recommends Paul Oakenfold, "Transport"; Kid Rock
recommends Run DMC, "Raising Hell"; Korn recommends Motley Crue,
"Shout At the Devil"; Christina Aguilera recommends Etta James,
"Chess Box" and more!
-- Virginmega.com Holiday Boutiques -- Searching for holiday presents
is extremely easy this season with virginmega.com's Holiday
Boutiques. Buyers can shop by price, celebrated holiday, lifestyle
(The Diva, The Romantic, The Rebel and more) and category (DVD,
Box Sets, Hip-Hop, Rock and more).
-- Spend $50/Get $100 promotion -- Customers spending $50 or more
during the Holiday season will receive a $100 Virgin coupon book
redeemable at virginmega.com and also in Virgin Megastores
throughout the U.S. and Canada. Coupons can be redeemed for CDs,
DVDs, books, and more.
-- Virgin Exclusive Gifts -- Virgin's expert product team has created
special MegaMusic CD Box Sets exclusive to virginmega.com and the
Virgin Megastores, featuring artists from a variety of music
genres.
To promote the Holiday Guide 2000, Virgin Entertainment Group is running "Give Red"-inspired ads in national consumer magazines, including "Billboard," "Entertainment Weekly," "Wired" and "Variety Fair," local weeklies, college newspapers and on national radio. The company will also be advertising the campaign on virginmega.com, as well as in Virgin Megastores Virgin Megastores is an international chain of record shops, founded by Sir Richard Branson on London's Oxford Street in January or February 1971 (exact date uncertain). In 1979 the company opened their first Megastore at the end of Oxford Street and Tottenham Court Road. across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada Canada (kăn`ədə), independent nation (2001 pop. 30,007,094), 3,851,787 sq mi (9,976,128 sq km), N North America. Canada occupies all of North America N of the United States (and E of Alaska) except for Greenland and the French islands of . About Virgin Entertainment Group Virgin Entertainment Group is the world's leading multi-channel See multichannel. music and entertainment retailer, providing consumers with a range of superior entertainment experiences through a family of integrated Virgin-branded businesses. The "category killer Category Killer Large companies that put less efficient and highly specialized merchants out of business. Category killers can attain this status by being cheaper, easier, bigger, or more popular than the competition. " Virgin Megastores and Virgin Megastore Online at www.virginmega.com are integral parts of a strategy to provide entertainment customers what they want, how they want it, and when they want it. For more information, or to check out the location of the nearest Virgin retail store, go to www.virginmega.com. |
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