`The Secret is Out,' Whispers New TV Commercial for Square Two Golf.

FAIRFIELD, N.J.--(BUSINESS WIRE)--March 12, 1999--Square Two Golf, Inc. (Nasdaq:GOLF) today announced plans for a national television advertising campaign that unveils the surprising value Square Two clubs provide to women golfers.

The campaign features a 30-second spot in which a woman golfer in a pro shop gains control of the shop's security camera, and then whispers, "Listen! The latest technology in women's golf doesn't have to be expensive."

The spot ends with a tagline: "The secret is out." Developed with Innis Maggiore Group of Canton, Ohio, Square Two's agency of record, the campaign breaks in late March and will run throughout the spring and summer on selected women's golf events.

Douglas A. Buffington, president and chief operating officer of Square Two, said the spot demonstrates the unique selling proposition of Square Two's clubs.

"We offer equal quality, patented technology and greater choices for women than better known brands, but our clubs cost literally hundreds of dollars less," Buffington said. "Our strategy is to portray this value and have the customer ask what the differences are between Square Two and the better known brands.

"We are pleased with the changes we have made over the past few years to increase our market share," Buffington added. "We are now in a position to be able to increase our marketing expenditures and do more national advertising. This is just another step in our plan to be a leader in women's golf."

Square Two Golf, established in 1974, markets women's and men's golf clubs and related equipment throughout the United States. An official sponsor of the LPGA, Square Two is one of the leading value brands among women golfers and holds three U.S. patents for its innovative use of technology in club design. The company operates a headquarters and manufacturing plant in Fairfield, N.J. and sells clubs through more than 4,000 retail outlets.

This release may contain forward-looking statements as defined under the safe harbor provisions of the Private Securities Litigation Reform Act of 1953. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from the company's expectations. These risks and uncertainties include, but are not limited to, the effect of economic conditions, the impact of competition, the results of financing efforts, changes in consumer preferences and trends, weather conditions and other risks detailed in the company's filings with the Securities and Exchange Commission.