`The Golden Pyramid Awards' On Game Show Network; Dairy Management Board Sponsors Network's March 23 Tribute to Classic `Pyramid' Game Shows and Entertainment Award Season.

Entertainment Editors

CULVER CITY, Calif.--(ENTERTAINMENT WIRE)--March 5, 2002

Game Show Network salutes the classic Pyramid game show series by airing the network's very own entertainment awards show, The Golden Pyramid Awards, on March 23, 2002.

Sponsored by Dairy Management, The Golden Pyramid Awards showcases seven of the best episodes from $10,000, $20,000, $25,000 and $100,000 Pyramid along with 14 of the most entertaining and memorable moments from each version of the show.

As exclusive The Golden Pyramid Awards sponsor, Dairy Management is featured prominently in Game Show Network's stunt promotion spots running on the network in the two weeks preceding the event. Additionally, Game Show Network is producing and airing Dairy Management trivia vignettes featuring facts about the celebrities featured during The Golden Pyramid Awards event. Both the tune-in spots and trivia vignettes will air exclusively on Game Show Network in the two weeks preceding the event.

The Golden Pyramid Awards air Saturday, March 23, 2002, from 8:00 p.m. to 12:00 a.m. ET/ 5:00 p.m. to 9:00 p.m. PT and repeating 12:00 a.m. to 4:00 a.m. ET/ 9:00 p.m. to 1:00 a.m. PT, exclusively on Game Show Network.

"Racing to the top of the Pyramid was always a thrill filled with unexpected surprises, celebrity warmth and sincere excitement," stated Dick Clark, chairman, dick clark productions, inc., and host, $10,000, $25,000 and $100,000 Pyramid. "With The Golden Pyramid Awards, Game Show Network has created an ideal programming package that showcases the very best of this well-loved show."

The only 24-hour cable network devoted exclusively to game shows and interactive game play, Game Show Network's classic and original programming currently reaches over 43 million homes.

Following is the schedule -- starting at 8:00 p.m. ET/ 5:00 p.m. PT -- for Game Show Network's The Golden Pyramid Awards:

Edition/Episode #     Description

$25,000/#235          Tony Danza is frustrated at first but eventually
                      helps his partner win $10,000.  Episode features
                      a very young Melody Thomas.

$20,000/#1182         David Letterman has two funny bits: trying NOT
                      to say "whore" house and referring to "purple
                      heart" as what he says he should have earned for
                      staying in the production's choice of hotel.

$25,000/#213          The episode is from Michael J. Fox's first week
                      on the show; Fox is very excited when his
                      partner wins $10,000.

$25,000/#85           Billy Crystal and Lynn Redgrave help a
                      contestant win $25,000.

$20,000/#1073         Jamie Lee Curtis wins $15,000 for her partner
                      and mentions a film project she worked on that
                      will be opening later that year: Halloween.

$100,000/#386         Smokey Robinson and Gladys Knight face off in a
                      competition between two music superstars.

$25,000/#260          Harry Anderson and Vickie Lawrence play in the
                      episode; Anderson mentions Night Court, his
                      upcoming television series.

The object of the Pyramid games was to communicate words and subjects to a partner by describing them in a pre-determined time limit. Each of two teams was composed of a celebrity guest and a studio contestant. One team played at a time, with one player trying to describe seven items in a related category to his or her partner in 30 seconds. The highest scoring team after three rounds won the game and was given the opportunity to play the Pyramid for a grand prize.

During its television history, the value of the Pyramid increased. When the show premiered in March 1973, it was The $10,000 Pyramid. On Jan. 19, 1976, the value increased to $20,000 and when the show returned in 1982 it became The $25,000 Pyramid. The name remained for the debut of the nighttime version in 1974 until the prize money was increased to $50,000 in 1981 and again in 1985 when it reached $100,000.

Dick Clark is the host most associated with Pyramid, but Bill Cullen emceed the nighttime version during the 1970s and John Davidson hosted the 1991-1992 edition.

Dairy Management Inc. is the nonprofit domestic and international planning and management organization responsible for increasing demand for U.S.-produced dairy products on behalf of America's dairy farmers. DMI manages the American Dairy Association(R), National Dairy Council(R) and U.S. Dairy Export Council(R).

Game Show Network is the premier programming service exclusively dedicated to the exciting world of games, game playing and game shows. Game Show Network is jointly owned and operated by Sony Pictures Entertainment and Liberty Digital, Inc. Game Show Network offers a wide array of programming including game show favorites from its diverse library, and new interactive game shows where viewers can become contestants in their own homes. Game Show Network can be found on the World Wide Web at http://www.gameshownetwork.com.

Liberty Digital, Inc. is a diversified new media company focused on the development of interactive television programming with interests in interactive television technology, e-commerce and content businesses. Liberty Digital's Series A common stock is traded on the Nasdaq National Market under the symbol LDIG. For more information, visit http://www.libertydigital.com.

Sony Pictures Entertainment (SPE) is a division of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution, television production and distribution, worldwide channel investments, home entertainment acquisition and distribution, operation of studio facilities, development of new entertainment products, services and technologies, and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web http://www.spe.sony.com.