`STAR TREK' THE MOST ENTERPRISING OF THEM ALL.Byline: Dave McNary ``Beam me up, Scotty "Beam me up, Scotty!" is a catch phrase that made its way into pop culture from the science fiction television series . It comes from the command Captain Kirk gives his transporter chief, Montgomery "Scotty" Scott, when he needs to transport back to the ship. .'' Capt. James T. Kirk uttered the phrase dozens of times during the three seasons ``Star Trek'' aired. It's now part of ``Bartlett's Familiar Quotations''. ``Star Trek  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. ,'' which first appeared in 1966, has been a
consistent source of profits for Viacom International Viacom International, Inc. is a current subsidiary of Viacom (as was the case with Viacom's predecessor).It is the holding company for copyrights associated with Viacom's corporate website and its cable networks. Inc. with over $2.5 billion in ``Star Trek'' product sales to date. ``Star Trek'' and a few others like it - James Bond, Batman, Bugs Bunny, Mickey Mouse Mickey Mouse Famous character of Walt Disney's animated cartoons. He was introduced in Steamboat Willie (1928), the first animated cartoon with sound. Mickey was created by Disney, who also provided his high-pitched voice, and was usually drawn by the studio's head animator, - are the inspiration for the massive spending and promotion of new films like ``Godzilla'' and ``Small Soldiers.'' The hope is to generate numbers of this sort: Eight movies with worldwide grosses of nearly $900 million. A ninth is due in November. Four TV series with more than 400 hours of programming. More than 50 new book titles annually. A $70 million ``Star Trek: the Experience'' attraction in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . More than 200 licensees, offering toys, video games and gifts. Viacom is said to have been in talks about opening ``Star Trek'' restaurants. It's not hard to imagine the day when fans will be able to order a Klingon Burger with a side of Ferengi Fries. |
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