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`SHE'S ALL THAT' BUCKS BRONCOS TO TOP BOX OFFICE.


Byline: Dave McNary Daily News Staff Writer

Romantic comedy ``She's All That'' proved a potent antidote to Super Bowl fever as it dominated at the nation's multiplexes with an estimated $17 million at 2,222 theaters during the Friday-Sunday period, studio sources said Sunday.

Miramax's high-school-campus tale, starring Freddie Prinze This articlearticle or section has multiple issues:
* Its neutrality is disputed.
* It does not cite any references or sources. Please help improve this article by citing reliable sources.
 Jr. and Rachel Leigh Cook in an updated version of ``Pygmalion'' was the only new movie released this weekend in the face of the frenzy over the Super Bowl XXXIII Super Bowl XXXIII was the 33rd championship game of the modern National Football League (NFL). The game was played on January 31, 1999 at Pro Player Stadium in Miami, Florida following the 1998 regular season.  telecast.

``Teen-age girls are the only audience that doesn't care about the Super Bowl, and their interest in this movie was through the roof,'' said Robert Bucksbaum, president of the Reel Source tracking service.

``She's All That,'' which cost a relatively inexpensive $18 million to produce, could take in $40 million by the end of its run, Bucksbaum predicted.

``It was the right film at the right time,'' said film analyst Arthur Rockwell. ``It might not have done this level of business on an ordinary weekend. But it was perfect counterprogramming In broadcasting, counterprogramming is the practice of offering programs to attract an audience from another station airing a major event. Television
The main events counterprogrammed are the Super Bowl and the Oscars.
 against the Super Bowl demographics.''

``She's All That'' followed in the footsteps of ``Varsity Blues'' in tapping into the massive audience for teen movies. ``It's become a very successful formula - you get a film about high school-age kids with romance, comedy and a soundtrack,'' Bucksbaum said.

Paramount's third weekend of ``Varsity Blues'' finished a distant second with $6.3 million at 2,364 theaters, giving the $15 million project an impressive $39.4 million in 17 days. ``Studios have figured out that teen comedies can be a very lucrative business if they play it right,'' Rockwell said.

Universal's sixth weekend of ``Patch Adams'' came in a close third with $6.2 million at 2,880 sites for an overall gross of about $117 million. Bucksbaum noted that box office trackers believe final figures for the weekend for most films could change significantly from estimates, depending on the impact of the Denver Broncos' 34-19 Super Bowl win over the Atlanta Falcons
    The Atlanta Falcons are a American football team based in Atlanta, Georgia. They are currently a member of the NFC South of the National Football Conference (NFC) in the National Football League (NFL). The Falcons joined the NFL as a 1966 expansion team.
    .

    Disney's ``A Civil Action,'' in its fourth weekend of wide release, followed in fourth with $5 million at 2,069 theaters to go past $47 million. Miramax's eighth weekend of ``Shakespeare in Love,'' continuing to benefit from its growing array of critics' awards, finished a solid fifth with $4 million at 759 sites for the second-best per-screen average after ``She's All That'' among the top 10 entries.

    20th Century Fox's ``The Thin Red Line'' came in sixth with $3.8 million at 1,657 theaters as the much-acclaimed war drama fell sharply in its third weekend of wide release.

    ``Line,'' which has taken in $27 million, will need to receive multiple Academy Award nominations Feb. 9 to keep from vanishing by the end of the month.

    Holiday holdovers took the next three slots, led by Sony's sixth weekend of ``Stepmom'' with $3.6 million at 2,358 theaters to go past $83 million overall, followed by Warner Bros BROS Brothers
    BROS Benefits and Retirement Operations Section (King County, Washington)
    BROS Barnes and Richmond Operatic Society (London, UK) 
    .' seventh weekend of ``You've Got Mail'' with $3.1 million at 2,096 sites and DreamWorks SKG's seventh weekend of ``The Prince of Egypt'' with $3 million at 1,925 locations. MGM's third weekend of ``At First Sight'' continued to disappoint dis·ap·point  
    v. dis·ap·point·ed, dis·ap·point·ing, dis·ap·points

    v.tr.
    1. To fail to satisfy the hope, desire, or expectation of.

    2.
     with $2.8 million at 1,838 theaters.

    Overall grosses amounted to about $72 million, down 22 percent from the same weekend a year ago when the seventh weekend of ``Titanic'' took in $25.9 million to push its total to $308.1 million - just over half of its final take of $601 million.

    Paramount's opening of ``Payback'' with Mel Gibson Noun 1. Mel Gibson - Australian actor (born in the United States in 1956)
    Mel Columcille Gerard Gibson, Gibson

    U.S.A., United States, United States of America, US, USA, America, the States, U.S.
    , a remake re·make  
    tr.v. re·made , re·mak·ing, re·makes
    To make again or anew.

    n.
    1. The act of remaking.

    2. Something in remade form, especially a new version of an earlier movie or song.
     of ``Point Blank,'' should lead the box office next weekend. Disney will relaunch Relaunch can refer to several things:
    • , a series of novels set in the Star Trek universe
    • Relaunch (process), is a marketing process in which a brand or product (such as a magazine or a car) is relaunched
     ``Rushmore,'' a critically acclaimed high school comedy with Bill Murray
    For other people named William Murray, see William Murray.


    William James "Bill" Murray (born September 21, 1950) is an Academy Award-nominated, Emmy-winning and Golden Globe-winning American comedian and actor.
     that played for a week in December in limited release.

    Final results for this weekend will be released today.

    TOP MOVIES

    Here are estimated grosses at North American North American

    named after North America.


    North American blastomycosis
    see North American blastomycosis.

    North American cattle tick
    see boophilusannulatus.
     theaters for Friday through Sunday:

    1. ``She's All That,'' $17 million.

    2. ``Varsity Blues,'' $6.3 million.

    3. ``Patch Adams,'' $6.2 million.

    4. ``A Civil Action,'' $5 million.

    5. ``Shakespeare in Love,'' $4 million.

    6. ``The Thin Red Line,'' $3.8 million.

    7. ``Stepmom,'' $3.6 million.

    8. ``You've Got Mail The audio announcement heard millions of times per day by AOL users. The voice was recorded by Elwood "El" Edwards in 1989 at the suggestion of his wife Karen, who worked in customer service for Quantum Computer Services (before Quantum became AOL). ,'' $3.1 million.

    9. ``The Prince of Egypt,'' $3 million.

    10. ``At First Sight,'' $2.8 million.

    CAPTION(S):

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    Box: Top movies (see text)
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    Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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    Article Details
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    Publication:Daily News (Los Angeles, CA)
    Article Type:Statistical Data Included
    Date:Feb 1, 1999
    Words:721
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