`Plug-Ins Suck' at Internet World, 1998, in New York; GEO Interactive to award cash prizes every 10 minutes.WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Oct. 5, 1998--GEO Interactive (LSE LSE - Language Sensitive Editor :GIM a. 1. Neat; spruce. .L), provider of the Emblaze em·blaze 1 tr.v. em·blazed, em·blaz·ing, em·blaz·es 1. To set on fire. 2. To cause to glow; light up. (R) suite of streaming multimedia tools, will take Internet World Fall by storm next week as it rolls out an number of aggressive marketing initiatives. GEO Interactive will exhibit at Internet World Fall, held October 5-9 in the Javits Convention Center, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , in Booth 2735. At the trade show, GEO Interactive will unveil its "Plug-ins Suck" campaign, designed to make attendees aware that GEO's Emblaze is the only family of streaming multimedia tools that do not require plug-ins. Recent surveys have confirmed that plug-ins are unpopular with consumers -- and businesses have complained that the presence of plug-ins can drive prospective customers away from their Web sites. As part of the campaign, GEO will sponsor a "wear the button, win the bucks" contest. When visitors enter the GEO booth, they receive a button that reads "Plug-ins Suck." A GEO scout will roam the trade show floor, handing out a coupon good for $20 every 10 minutes to an attendee wearing the GEO button. Coupons can be redeemed every hour in the GEO booth. CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. : The Computer Network will use Emblaze to stream video of the Class of '98 awards ceremony over its Web site. The event, held in conjunction with Internet World, honors industry professionals whose impact deserves recognition in the CNET yearbook. The ceremony will be held at the trendy Lounge 61 in Chelsea on Wednesday, Oct. 7. GEO Interactive will be the sole sponsor of the event party, which will immediately follow the event. Commenting on GEO's presence at Internet World Fall, Mike Weiss, GEO's vice president of strategic marketing said, "GEO has always been the foremost provider of innovative multimedia tools--and at this Internet World, we will aggressively market our no-plug-ins approach to multimedia--a key differentiator widely demanded by corporations and consumers alike. We're leading the next generation of Web video, and we're proud to trumpet that achievement at a major trade show." About GEO Interactive GEO Interactive develops leading-edge authoring tools for producing streaming multimedia content on the Internet. GEO's technology, called Emblaze, enables the creation of Web multimedia content that streams over low bandwidth modems and is scaleable to intranet speeds. North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. headquarters is based in Woodland Hills, Calif., with worldwide headquarters located in Israel. The company is traded on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. under the trading symbol Trading symbol See: Ticker symbol GIM.L. More information about GEO can be found on the World Wide Web at www.emblaze.com. Note to Editors: Emblaze is a registered trademark of GEO Interactive. All other product and company names may be registered trademarks or trademarks of their respective owners. |
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