`Planet of the Apes' to Digitally Release Using Texas Instruments DLP Cinema Technology.

Business/Technology Editors

DALLAS--(BUSINESS WIRE)--Aug. 10, 2001

DLP Cinema(TM) technology and processes again used from

mastering to exhibition

Reinforcing the gathering momentum of digital cinema, and the success of its DLP Cinema(TM) technology, Texas Instruments (TI) (NYSE:TXN) today announced that Twentieth Century Fox's `Planet of the Apes' would be digitally released on August 10th to nine movie theatres in North America and to one theatre in London, England on August 17th, all equipped with DLP Cinema(TM) projectors. This title becomes the 32nd major motion picture to have been released in DLP Cinema(TM) technology.

The release of `Planet of the Apes' marks the third digital release from Fox, following previous digital releases `Star Wars: Episode I - The Phantom Menace' and `Titan AE'.

Notable for this digital release - as for the other thirty-one movies previously released - DLP Cinema(TM) technology has been involved throughout the digital cinema process: not only are projectors using DLP Cinema(TM) technology involved in the showing of the movies, but also in the post-production process. The mastering process also includes DLP Cinema(TM) processes that ensure ultimate quality and compatibility with DLP Cinema(TM) projectors: it is managed on behalf of TI by Entertainment Technology Consultants.

Doug Darrow, Business Manager for DLP Cinema(TM) at TI's DLP(TM) Products division explains: "What it means is that the studios are guaranteed that, if the same DLP Cinema projectors and processes are used to create and exhibit movies, and system components which are `DLP Cinema Ready' are used throughout the distribution process, the audience will see the exact same image as the creators saw in post-production."

The "Planet of the Apes" release is also notable because it marks the debut of a new playback product from Avica called the Avica FilmStore(TM) Digital Cinema Player. Avica joins QuVis and Grass Valley as being able to demonstrate viable digital cinema playback technologies for use with DLP Cinema(TM) projectors. The `DLP Cinema(TM) Ready' Avica FilmStore will be used at the AMC Empire theatre on 42nd Street in New York City.

"These are important steps forward for digital cinema," continued Darrow. "First, surpassing thirty digital releases demonstrates that content supply for digital cinema continues to gain momentum. Second, we have a new entrant into the digital cinema server arena, meaning that there is increased competitive choice as well as growth in the infrastructure required to make digital cinema a reality."

TI's DLP Cinema(TM) projection technology has already been exposed to over two million movie-goers throughout the world. These extensive field demonstrations began on June 18th 1999 with all-digital showings at two North American locations of "Star Wars: Episode I - The Phantom Menace". Since that time, 30 movies have been released in all-digital form - including `Toy Story 2', `The Perfect Storm', `Spy Kids', `Shrek', `Final Fantasy: The Spirits Within' and `Jurassic Park III'- for showing on DLP Cinema(TM) prototype projectors. The total number of installed DLP Cinema(TM) projectors is now thirty-eight in theatres and sixteen in post-production facilities, with installations in cities around the world from Los Angeles to London, from San Diego to Seoul and from Boston to Brussels. Further installations are expected in the coming months. See www.dlpcinema.com for more information on DLP Cinema(TM) technology.

Texas Instruments has announced agreements with BARCO, Christie Inc. and Digital Projection (an Imax company) under the terms of which those companies will develop and market digital cinema projectors based on DLP Cinema(TM) technology.

DLP Cinema(TM) technology is Digital Light Processing(TM) technology specifically adapted for the needs of the movie industry. By comparison with the industry-leading large venue DLP(TM) technology-based projectors on which it is based, it features even higher contrast, together with color processing designed to replicate the visual experience of film: commercial projectors featuring DLP(TM) technology are designed primarily for video and graphics applications. At the heart of TI's DLP Cinema(TM) technology are three Digital Micromirror Device optical semiconductor chips. The DMD switch has an array of to 1,310,000 hinged, microscopic mirrors which operate as optical switches to create a high resolution, full color image.

Today, TI supplies DLP(TM) subsystems to more than thirty of the world's top projector manufacturers, who then design, manufacture and market DLP(TM) technology-based projectors. There are now over fifty products featuring DLP(TM) technology in the market. Since early 1996, over 750,000 DLP(TM) subsystems have been shipped. Over the past four years, DLP(TM) technology-based projectors have consistently won some of the audio-visual industry's most prestigious awards.

Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. The company's businesses also include sensors and controls, and educational and productivity solutions. TI is headquartered in Dallas, Texas and has manufacturing or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com

Digital Light Processing, DLP and DLP Cinema are all trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.