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`One Minute Apology' Author Suggests: Instead of a New Year's Resolution, Make an Apology.


Feature Editors/Business Editors

LA JOLLA La Jolla (lə hoi`yə), on the Pacific Ocean, S Calif., an uninc. district within the confines of San Diego; founded 1869. The beautiful ocean beaches, in particular La Jolla shores and Black's Beach, and sea-washed caves attract visitors and , Calif.--(BUSINESS WIRE)--Dec. 16, 2003

New Year's resolutions A New Year's Resolution is a commitment that an individual makes to a project or a habit, often a lifestyle change that is generally interpreted as advantageous. The name comes from the fact that these commitments normally go into effect on New Year's Day and remain until the set  come and go, but this year, catalyze cat·a·lyze
v.
To modify, especially to increase, the rate of a chemical reaction by catalysis.



catalyze

to cause or produce catalysis.
 a flagging relationship with a sincere apology, suggests Margret McBride, co-author with management guru Ken Blanchard of "The One Minute Apology: A Powerful Way to Make Things Better."

"'Out with the old' should apply to old grudges, hurts and misunderstandings," said McBride. "The end of the year is an ideal time to think about our relationships and do some 'emotional housekeeping' in order to begin 2004 with a clean slate Noun 1. clean slate - an opportunity to start over without prejudice
fresh start, tabula rasa

chance, opportunity - a possibility due to a favorable combination of circumstances; "the holiday gave us the opportunity to visit Washington"; "now is your chance"
. Unlike most resolutions, an apology is interactive, and has the power to transform relationships, repair bonds that we thought were broken, even forever change lives."

In a mere 128 pages, "The One Minute Apology" delivers an eloquent lesson in a modern fable of corporate finger-pointing. It is a book about being honest with oneself and others, observing how one's behavior affects those around you, and restoring lost trust, both at work and at home.

At worst, even if an apology is not accepted, McBride noted, the act of making it frees one from the twin burdens of guilt and remorse. At its best, an apology that is meaningful to both giver and receiver can revive a faded relationship, renewing ties that were given up for lost.

After reading "The One Minute Apology," Deepak Chopra Deepak Chopra (Hindi: दीपक चोपड़ा; born October 22, 1946) is an Indian medical doctor and writer. He has written extensively on spirituality and diverse topics in mind-body medicine.  agreed, "With this book, readers discover a power to improve their lives and the lives of everyone they touch."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 McBride and Blanchard's book, by beginning with surrender (releasing the belief that you've done nothing wrong), taking responsibility for your behavior (voicing an apology), and completing the circle with integrity (changing your behavior) you have the power to change the events and relationships that have gone off course in your life.

"If people knew how to apologize properly, the daily stresses, frustrations, and crises one experiences with other people would be neutralized neu·tral·ize  
tr.v. neu·tral·ized, neu·tral·iz·ing, neu·tral·iz·es
1. To make neutral.

2. To counterbalance or counteract the effect of; render ineffective.

3.
 and replaced with a sense of caring, enjoyment and fulfillment," McBride added.

Margret McBride is available for radio, TV and print interviews. The book can be purchased at www.oneminuteapology.com and most bookstores.
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Publication:Business Wire
Date:Dec 16, 2003
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