`NOAH'S ARK' LEAVES NBC AWASH IN RATINGS SUCCESS, DESPITE `UNICORN'.Byline: Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. now knows that biblical characters and Julia Roberts are great audience lures. Hippie killers are not. The network won last week's prime-time ratings race with the month's biggest hit, ``Noah's Ark Noah’s Ark preserves Noah’s family and animals from flood. [O.T.: Genesis 6:7–9] See : Refuge .'' The second part of the NBC miniseries, aired last Monday, was the week's second most-watched program behind ``ER.'' But Sunday's NBC miniseries, ``The Hunt for the Unicorn Killer,'' didn't do nearly as well. The story about convicted fugitive Ira Einhorn was beaten soundly in the ratings by CBS' movie ``The Simple Life of Noah Dearborn,'' which starred Sidney Poitier. Despite the mixed results from its ``sweeps'' month events, NBC's boost from its biblical epic tightened the competition for the season crown with first-place CBS (Cell Broadcast Service) See cell broadcast. . And the drama ``Law & Order'' reached its biggest audience since March 1997 with last Wednesday's episode, where movie star Roberts was the guest. Five of the week's top eight shows were from NBC's Thursday night lineup. Yet even that was a mixed blessing: It was the lowest-rated Thursday evening of first-run shows for the network since 1994. For the week, NBC had a 9.9 rating and 17 share. CBS was second with a 9.0 rating and 15 share, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. had a 7.5 rating and 13 share, and Fox had a 6.1 rating and 11 share. The WB was at 3.0 and 5, UPN UPN User Principal Name (Microsoft Windows 2000) UPN United Paramount Network UPN Unión del Pueblo Navarro (Navarrese People Union) UPN Umgekehrte Polnische Notation had a 2.0 and 3, and Pax TV had a 0.7 and 1. NBC's ``Nightly News'' won the evening news competition with a 7.7 rating and 17 share. ABC's ``World News Tonight'' was second with a 7.1 rating and 16 share, while the ``CBS Evening News'' had a 6.3 and 14. A rating point represents 994,000 households, or 1 percent of the nation's estimated 99.4 million TV homes. The share is the percentage of in-use televisions tuned to a given show. CAPTION(S): Box Box: (Nielsen Ratings) |
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