`Marketing with Video, DVD &CD-ROM' Reveals for the First Time Marketing Campaigns Generating an Incredible 49% Response Rate.Business Editors &Publishing/Marketing Writers LOS ANGELES--(BUSINESS WIRE)--Jan. 20, 2000 It's the invisible form of marketing that's creating millions of dollars for its practitioners. That's what Steven Dworman, the publisher of &uot;Marketing with Video, DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. &CD-ROM&uot; reveals today in this new publication by SDE SDE - Software Development Environment: equivalent to SEE. and ADWEEK magazines. &uot;Everyone is off watching the Internet while some incredibly savvier marketers are reaping tremendous financial rewards. In fact, I don't believe any other type of marketing campaign can claim response rates like these -- they're through the roof!&uot; Dworman proclaimed pro·claim tr.v. pro·claimed, pro·claim·ing, pro·claims 1. To announce officially and publicly; declare. See Synonyms at announce. 2. . The latest edition of this book, published today, features in-depth case studies of retailers, consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and companies, automobile manufacturers and entertainment companies using video, DVD and CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). to create huge success stories. The book also features a complete sourcebook including profiles of the prominent vendors within the industry. &uot;By using this book, a company can easily create the most successful marketing campaign in their history,&uot; claimed Dworman. Dworman also announced that the publication would sponsor the very first conference and trade show in the world demonstrating the inside information a company needs to launch their own successful video, DVD or CD-ROM campaign. The conference will take place in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. in July. It is sponsored by SDE, Inc. and ADWEEK magazines. &uot;Regardless of what business you're in, I dare you to read these case studies and not begin salivating at these incredible dollar results,&uot; Dworman exclaimed. &uot;It's truly amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. ! But the truly amazing thing is, any company out there can have the same kind of success by using these methods.&uot; To order a copy of this book, or for conference and trade show information call SDE, Inc. 310/472-5253 or email infomkt@aol.com. |
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