`M&M'S' Brand Wins Top Licensing Award.Business Editors Hackettstown, N.J.--(BUSINESS WIRE)--June 30, 2000 LIMA Lima, city, Peru Lima (lē`mə, Span. lē`mä), city (1990 metropolitan area est. pop. 6,400,000), W Peru, capital and largest city of Peru. Its port is Callao. Names "M&M'S"(R) Best Licensed Brand The "M&M's"(R) Brand was named "Best Brand/Corporate License of the Year" by The International Licensing Industry Merchandising Association (LIMA) on June 14 in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Known as one of the licensing industry's most prestigious awards, the recognition spotlighted "M&M's"(R) superb growth in licensing. Though "M&M's"(R) licensed products have been available for 10 years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time Brand made a strategic decision to strengthen the program in 1995 and continues to command strong presence in the marketplace. With over 30 licensees producing well over 500 products, sales of "M&M's"(R) licensed products increased 25% in 1999. Top-selling "M&M's"(R) licensed categories are candy/merchandise, toys/games, electronics and housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. . "The `M&M's'(R) Brand was proud to accept the prestigious LIMA Award," stated Sharon McCampbell, M&M/MARS Vice President, Licensing. "The `M&M's'(R) Brand has universal awareness and, combined with the popular, fun, and entertaining `M&M"s'(R) Brand Characters, makes the area of licensing a sure winner with us among our consumers and licensees." LIMA is a not-for-profit organization of licensors, manufacturers, retailers and other support organizations working for the advancement of professionalism in licensing. Past winners of the "Best Brand/Corporate License of the Year" include Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets. , Crayola and Jeep among other well-known corporations. Made of delicious milk chocolate inside a crunchy, colorful sugar shell, "M&M's"(R) Chocolate Candies took America by storm when introduced in 1941. Soon after, consumer demand brought about new varieties, including Peanut, Almond, Peanut Butter, Semi-sweet and Milk Chocolate Mini Baking Bits, MINIs, COLORWORKS, and Crispy crisp·y adj. crisp·i·er, crisp·i·est 1. Firm but easily broken or crumbled; crisp. 2. Having small curls, waves, or ripples. . Together, their combined sales make "M&M's"(R) the number one confectionery brand in the world. And, the "M&M's"(R) Brand Characters have been proclaimed more popular than Mickey Mouse Mickey Mouse Famous character of Walt Disney's animated cartoons. He was introduced in Steamboat Willie (1928), the first animated cartoon with sound. Mickey was created by Disney, who also provided his high-pitched voice, and was usually drawn by the studio's head animator, and Bart Simpson by an independent research firm. For more information about "M&M's"(R) Chocolate Candies, visit "M&M's"(R) Network(R) at www.m-ms.com. "M&M's"(R) is a registered trademark of Mars, Incorporated Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2006. Headquartered in McLean, Virginia, USA, the company is entirely owned by the Mars family, making it one of the largest privately owned U.S. . M&M/MARS, a division of Mars, Incorporated, manufactures and distributes a variety of high-quality snackfood products. |
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