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`LOVE RIDE' READY TO HIT THE ROAD; LOCAL FOUNDER GEARS UP FOR 16TH FUND-RAISER.


Byline: Sandy Yang Staff Writer

When 25,000 bikers rev up Verb 1. rev up - speed up; "let's rev up production"
step up

increase - make bigger or more; "The boss finally increased her salary"; "The university increased the number of students it admitted"

2.
 their motorcycles at Harley Davidson of Glendale on Sunday morning Sunday Morning may refer to:
  • "Sunday Morning (radio program)", a Canadian radio program formerly aired on CBC Radio One
  • CBS News Sunday Morning, a television news program on CBS in the United States
  • Sunday Morning (TBS TV series)
, ``the whole city of Glendale will start shaking,'' motorcycle shop owner Oliver Shokouh said.

``We don't intentionally want to make noise,'' he said apologetically. However, for 15 years, the bikers have thundered away as they set off on the ``Love Ride,'' the largest motorcycle fund-raising event in the world.

Proceeds from the $50 minimum entrance fee and from pledges will benefit the Muscular Dystrophy Association The Muscular Dystrophy Association (MDA) is an organization founded in 1950 which combats muscular dystrophy and diseases of the nervous system and muscular system in general by funding research, providing medical and community services, and educating health professionals  and the Literacy by 9 program, adding to the $10 million the Love Ride has already raised for charities.

Led by grand marshal Lorenzo Lamas and honorary grand marshal Peter Fonda, the bikers will hit the Golden State Freeway The Golden State Freeway is a north-south freeway running through Kern County and Los Angeles County, California. Originally built as U.S. Highway 99, it was re-signed as Interstate 5 in 1964.  and roar off to a barbecue lunch, a motorcycle trade show and a Sammy Hagar concert at Castaic Lake in the Santa Clarita Valley The Santa Clarita Valley is the valley of the Santa Clara River in Southern California. It stretches through Los Angeles County and Ventura County. Its main population center is the city of Santa Clarita. The valley was part of the 48,612-acre (19,672. .

This Love Ride being his 16th, Shokouh can already imagine the fanfare.

``We get a lot of spectators on the overpasses and people who don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 what the hell's going on,'' said Shokouh. ``I can just imagine tourists seeing these 20,000, 25,000 bikers and I don't know what they would think about L.A.''

But the biker's image is another story.

In 1984, Shokouh founded Love Ride, partly to quell the outlaw stereotype bikers have. ``I always felt that we needed to improve our image, that bikers aren't bad guys,'' Shokouh said.

Lamas is another example - a motorcycle guy and father of five who founded his own charity, the Lorenzo Lamas Ride for Life, benefiting organ transplants for children.

``Love Ride has captured the heart and imagination of people who are outside the motorcycle world,'' Lamas said.

``It's such a wonderful charity and it's a children's charity,'' he said.

Seeing Love Ride grow from 500 bikers and a $40,000 donation in 1984 to the huge event it is today, has been rewarding, Lamas said.

Participants can register Sunday beginning at 6 a.m. at Harley-Davidson of Glendale, at 3717 San Fernando Road San Fernando Road is a major street in the city and county of Los Angeles. It starts off in Castaic as The Old Road, passing through Santa Clarita and the Newhall Pass, where upon its intersection with Sierra Highway near the junction of the Golden State (I-5) and the . For more information, call (818) 246-5618, Ext. 7 or log on at www.loveride.org.
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Daily News (Los Angeles, CA)
Date:Nov 13, 1999
Words:359
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